First System-Wide Rollout of Contactless Smart Card In Petroleum Marketing Industry

New RFID-based payment system will deliver increased convenience and security for Sheetz customers.

Greensboro, NC - USA - January 3, 2005 - Sheetz, Inc., one of the fastest growing family owned and operated convenience store chains in the US, is adding Gilbarco Veeder-Root's new contactless smart card payment option to more than 3,100 fueling positions in the company's Gilbarco branded dispensers in North Carolina, Pennsylvania,West Virginia, Maryland, Virginia and Ohio.

Because the contactless smart card payment system is compliant with global standard ISO 14443, and is backed by three major credit card companies, transactions qualify as a card swipe and therefore get the best transaction rate. Sheetz' deployment also avoids other barriers of adopting Radio Frequency Identification (RFID) payment, because no proprietary database/look-up table is required and the major credit card companies will bear the cost of issuing the RF-enabled cards and tokens.

"We are confident that the convenience and security of Gilbarco Veeder-Root's contactless payment option will be well received among Sheetz' customers at the pump, and will contribute to the overall time-savings and pleasant shopping experience for our customers," said Louie Sheetz, executive vice president of marketing, Sheetz, Inc.

The rollout is also supported by POS systems and software provided by Radiant Systems of Alpharetta, GA and in-store readers provided by VivoTech of Santa Clara, CA. Transaction processing is provided by the WINPAY product from ACI. The combined system will provide unparalleled convenience by enabling Sheetz customers to make purchases with a simple "tap" of an RF-equipped credit card.

In addition, the Gilbarco Veeder-Root contactless smart card option provides greater protection from card skimming at the pump by supporting Dynamic Card Verification Code (CVC) capability of the cards. CVC uses radio frequency power to change the account number with every transaction. Any transaction attempting to use a counterfeit "white card" is rejected by the host, which recognizes that the number has already been used.

"The innovative radio frequency (RF)-based payment options represent one of the most significant payment advancements in the retail industry," said Vince Holbrook, product manager for Gilbarco Veeder-Root. "Sheetz maximizes its dispenser investment by making payment for fueling easier and more secure for their customers."

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