Schnuck Markets Installs Gilbarco SMART Merchandising

Schnuck Markets installs Gilbarco SMART Merchandising

Greensboro, NC USA - November 08, 2005 - As Schnuck Markets, Inc. expands its retail gasoline offering, it leverages the latest technology to promote grocery sales, its core business. The St. Louis, MO based grocery chain is installing Gilbarco Veeder-Root SMART™ Merchandising systems at five Memphis locations to generate additional in-store traffic and sales. The SMART Merchandising system enables promotional programs and issues coupons at the dispenser for immediate redemption inside the store.

"SMART Merchandising is a means for us to enhance the overall shopping experience for our fuel and convenience customers by providing opportunities to save grocery dollars through promotional and sales events," said Denis Oldani, director of fuel centers and video for Schnuck Markets, Inc.

Schnucks operates more than 100 grocery stores in Missouri, Illinois, Indiana, Wisconsin, Tennessee, Mississippi, and Iowa. However, at this time Schnucks fuel and convenience centers are only operated in the Mid-South.

SMART Merchandising allows the retailer to create digital promotions, generate associated coupons, schedule promotions by time of day, target individual sites or groups of sites, track results, and generate reports.

Other SMART Merchandising customers have reported that the redemption rate on instant response coupons can be higher than 50% and have seen year-over-year in-store lift of more than 10%, according to John Williams, product manager at Gilbarco Veeder-Root. SMART Merchandising comes with trade industry art and stock images of more than 30,000 products. The product also allows the retailer to upload new and additional artwork as well.

Gilbarco SMART Merchandising will be on display at the National Association of Convenience Stores (NACS) show booth # 1933, November 16-18, 2005, at the Las Vegas Convention Center.

About Gilbarco Veeder-Root

Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated fuel control, site management, and support services for petroleum marketers and commercial fueling enterprises worldwide. (www.gilbarco.com, www.veeder.com, www.gasboy.com)

Contact
Vince Holbrook
Phone 336.547.5058

About Schnuck Markets

Founded in St. Louis in 1939, Schnuck Markets, Inc. currently operates 103 stores (including five Logli stores) and 99 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee, Mississippi, and Iowa. The family-owned company ranks 94th in the Forbes magazine listing of the nation's "Largest Private Companies."

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