Gilbarco Veeder-Root Acquires Alki Networks Assets and Software License Distribution

Interactive merchandising for gasoline dispensers helps retailers increase store traffic and build customer loyalty.

Greensboro, NC - USA - October 9, 2003 - Gilbarco Veeder-Root announced today plans to acquire the assets of Alki Networks, a Seattle-based technology developer and software licensing company. Under the agreement, key Alki associates will become part of the Gilbarco Veeder-Root organization. With this transaction, Gilbarco Veeder-Root gains exclusive distribution of the Alki Intelligent Merchandising (AIM) system, a web-based application that delivers interactive marketing and merchandising programs on fuel dispensers and alternative display devices at the forecourt. The deal is scheduled to be completed in three to four weeks.

The AIM system provides a suite of tools that gas station operators can use to quickly create digital promotions, schedule and deploy them across a single location or an entire network of gas stations, and capture and report critical customer response data in real-time. All system management is conducted through a standard browser, and the intuitive interface means any non-technical marketer can manage and track the effectiveness of these digital promotions throughout the system. Promoting in-store specials and specialized goods and services at the gas pump island builds store traffic leading to increased sales and more satisfied, loyal customers.

"We are excited about adding the Alki system to our integrated suite of merchandising solutions," said Martin Gafinowitz, president for North America. "This is another example of Gilbarco Veeder-Root using smart integration to help retailers leverage their investment in forecourt devices and point of sale systems, and at the same time, increase traffic, grow profits and build customer loyalty." Today, Gilbarco Veeder-Root has over 150,000 color and monochrome screens installed in the field capable of displaying AIM marketing and merchandising.

"Joining Gilbarco Veeder-Root means great things for Alki Networks and our customers," said David Senan, president and general manager of Alki Networks. "Alki Networks gains unmatched market access, and our customers gain superior customer support and access to innovative technology solutions from the clear industry leader."

The AIM system was designed and built in an open source environment allowing for affordable feature and functionality extensions and integration into customers? current enterprise systems. The AIM system is a complete product that has been fully tested, documented, and is functioning in the field today with Gilbarco® dispensers and POS systems. It will be displayed on dispensers at the upcoming NACS (National Association of Convenience Stores) Trade Show in the Gilbarco Veeder-Root booth #4031.

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