Meijer Announces Rollout of Gilbarco's Contactless Card Reader at 150 Stores
New technology delivers increased convenience and security for Meijer customers.
Greensboro, NC USA - September 26, 2005 - Meijer Stores will become the
first supercenter chain to add contactless card payment option at their
gas pumps. The chain's 150 stores that sell gasoline will have over
1,850 fueling positions upgraded with Gilbarco's ISO 14443 contactless
card system.
"Gilbarco's contactless payment system at the pump provides our
customers with a faster and more convenient fueling experience with
more payment options," said Michael Ross, director of marketing
strategy and customer financial services. "The technology is one of the
new tools we have to improve customer loyalty and speed transaction
time. Gilbarco's contactless system provides Meijer with the most cost
effective, safe, and integrated point-of-sale solution in the
marketplace."
The system chosen by Meijer protects their customers by preserving the
regulatory listings and warranty on the host dispensers. The integrated
system is currently the only product that is certified by all three
major card companies for use in a gas pump, according to Gilbarco
global product manager Whit Edwards.
The rollout is expected to be complete by the end of November 2005.
Upon completion of the Meijer rollout, Gilbarco will have more than
6,500 contactless readers installed in fuel dispensers in North America.
Gilbarco Veeder-Root's Contactless Card Readers will be exhibited at
the National Association of Convenience Stores (NACS) show booth #
1933, November 15-18, 2005 at the Las Vegas Convention Center.