R.H. Smith/Smitty's Drives Sales Growth With the Applause™ Media System

GREENSBORO, N.C. – October 8, 2009 – Smitty’s Paradise of West Richland, Washington has been a satisfied user of Gilbarco’s Applause Media system since opening in July 2008, according to Rod Smith, treasurer at R.H. Smith Distributing Company, Inc., which operates eight convenience stores under the Smitty’s name in eastern Washington State. But even he has been surprised at the sales increases resulting from the most recent upgrade to audio and video.

“Since deploying the new audio/video release of the Applause system in June, we have seen tremendous results,” Smith said. “Our monthly non-fuel sales have increased more than 15%, with video promotions and couponing at the pump driving customers inside the store for additional purchases.”

“Applause and the large color screens have been a great investment,” said Smith. “We see the results every day as our fueling customers come inside the store or visit our car wash, and the system continues to get better and better as Gilbarco continues to introduce new features.”

“The addition of audio and video capabilities to the Applause Media System has created a lot of excitement in our customer base,” said Mark Williams, product manager at Gilbarco Veeder-Root. “R.H. Smith is a great example of an innovative retailer using color screens in the dispenser and the Applause Media System to drive significant, measureable improvements in their in-store and car wash business.”

Users of the Applause Media System have access to audio and video content libraries, as well as an easy-to-use portal that contains libraries of ready-to-use promotions, artwork, and tips for effective digital merchandising. Or they can custom make clips from most any digital media. Smith states that the marketing possibilities are endless.

Gilbarco Veeder-Root will exhibit the Applause Media System at the NACS Show, Las Vegas Convention Center, October 20-23, Booth 5572.

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About Gilbarco Veeder-Root
Gilbarco Veeder-Root and Gasboy are leading suppliers of fuel dispensers, payment systems, integrated fuel control, site management, and support services for petroleum marketers and commercial fueling enterprises worldwide. (www.gilbarco.com, www.veeder.com, www.gasboy.com).

For further information contact:
Lucy Sackett, Director Marketing Communications
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890
e-mail: lucy.sackett@gilbarco.com

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