Gilbarco Deploys Color Screens with SMART Merchandising

Gilbarco deploys color screens with SMART Merchandising

Retailers and consumers benefit at Encore S dispensers

GREENSBORO, NC – April 23, 2007 – Gilbarco announces the second phase of its Encore color screen program, with the installation of backward-compatible color screens at several locations across the country. Backward compatible means that no point of sale changes were required. The sites also use Gilbarco SMART MerchandisingÔ to promote in-store merchandise, on-site QSR franchises, and advertise local events.

“We believe in the potential color screens deliver,” said Tommy Hunt, president of Calloway Oil.

“They will help us reach out to our customers on the drive way and make them hungry enough to come inside the store for our offerings. They will play a big role with the development of our delis and create a tie-in with our fast food co-brands and tenants. We hope to use the color screen to put ‘green’ in our pocket.“

The color screen option to Encore S enhances user instructions and promotional content by supporting colorful still images and future streaming video and animated graphics. The SMART Merchandising system provides customizable promotional content with selectable coupons that consumers can redeem immediately inside the store.

Built on Intelâ processors and the Linuxâ operating system, Encore dispensers with color screens deliver advanced features like multimedia support for advertising, browser options for web-based applications, multi-language support and remote access.

“Color Screens in Encore S delivers a unique shopping experience that builds consumer loyalty allowing retailers to differentiate themselves in the marketplace,” said Andrew Robinson, Gilbarco’s director of global payment systems.

Customers and third-party developers are encouraged to develop applications for use through the operating-system-independent interfaces being developed. Open source/Linux represents the most significant all-encompassing and long-term trend in the software industry for faster application development and richer content.

Gilbarco’s Color Screen option for Encore S and Encore 500 dispensers and SMART Merchandising system will be on exhibit at the NACStech show, Gilbarco Veeder-Root booth 143, at Nashville’s Gaylord Opryland Hotel April 30 – May 2.

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About Gilbarco Veeder-Root
Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated fuel control, site management, and support services for petroleum marketers and commercial fueling enterprises worldwide. (www.gilbarco.com, www.veeder.com, www.gasboy.com). For more information visit www.gilbarco.com.

For further information contact:

Lucy Sackett
Marketing Communications Manager
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890
e-mail: lucy.sackett@gilbarco.com

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