Gilbarco and Allure Global Solutions Announce Integrated Digital Signage Partnership for Convenience Stores

Gilbarco and Allure Global Solutions announce integrated digital signage partnership for convenience stores

GREENSBORO, N.C. – April 25, 2008 – Gilbarco Veeder-Root and Allure Global Solutions, Inc. of Atlanta, GA are developing integrated digital signage solutions that coordinate advertising and promotional messages inside and outside the convenience store. Gilbarco’s Applause™ media system will drive messaging on Encore® S dispensers with color screens as well as the indoor digital signs from Allure Global Solutions.

“Digital signage is proven to be more effective than paper signs in driving retail sales,” said Kirn Khalsa, self-service marketing manager at Gilbarco Veeder-Root. “Retailers who deploy these solutions enjoy the flexibility to change messaging instantly, the ability to segment day parts for unique messaging and avoid the expense and time needed to prepare and hang traditional paper signs.”

“This partnership will allow us to deliver the first fully-integrated indoor-outdoor digital signage solution for the retail convenience space,” said Robert Lawrence, executive vice president of marketing and digital media at Allure Global Solutions. “It will enable retailers to effectively manage synchronized and consistent advertising messages across the forecourt and inside the convenience store. The ability to use Gilbarco’s Applause media system is highly appealing to our customers, who appreciate Gilbarco’s open architecture approach.”

Retailers will be able to see Applause media system working with digital signage from Allure Global Solutions at the NACStech Show, booth 101, May 5 – 7 at the Gaylord Texan Resort in Dallas.

###

About Gilbarco Veeder-Root
Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated fuel control, site management, and support services for petroleum marketers and commercial fueling enterprises worldwide. (www.gilbarco.com, www.veeder.com, www.gasboy.com). For more information visit www.gilbarco.com.

For further information contact:

Lucy Sackett, Director Marketing Communications
Gilbarco Veeder-Root
Tel: (336) 547-5607
e-mail: lucy.sackett@gilbarco.com

About Allure Global Solutions, Inc.
Allure Global Solutions, Inc., www.allureglobal.com, is an enterprise software development company providing software solutions, and comprehensive services and support for its array of digital media and POS software solutions. The company, located in Atlanta, provides an unprecedented array of products for the theatre, restaurant, convenience store, theme park and retail spaces. The company combines the back office capabilities, POS and self-order systems with digital merchandising, digital menuboards, digital order confirmation, digital box office, and digital movie poster systems.

Allure Global’s mission is to create, develop, deploy and maintain enterprise solutions including those designed specifically to integrate, manage, and power ambient client owned digital signage networks. These networks manage data and marketing content that has proven to influence consumer purchase behavior at the point of consumer.

For further information contact:

Robert Lawrence
EVP of Marketing and Digital Media
Allure Global Solutions, Inc.
(770) 951-0000 x 341
rlawrence@allureglobal.com

Contact Us | Danaher Corp | Veeder-Root | Gasboy | Privacy | Legal | Site Map