Gilbarco certifies KickBack Rewards Systems
Gilbarco® Certifies KickBack® Rewards System on
Passport® Version 6
GREENSBORO, NC – August 16, 2007 – Gilbarco has
certified a loyalty program from KickBack Rewards Systems, Twin Falls, ID for
use with its Passport point of sale system with Version 6 software. KickBack
Rewards Systems specializes in turnkey, custom-designed proprietary loyalty
programs for convenience store operators. Passport supports full integration
with KickBack Rewards Systems through a generic, loyalty program interface that
may be adopted by the Petroleum Convenience Alliance for Technology Standards
(PCATS) as the basis for their standard.
“Retailers can improve their bottom lines and differentiate
themselves in the market place by using Passport and KickBack to increase
customer frequency, raise average ticket value, and improve customer
retention,” said Kirsten Paust, Gilbarco’s vice president for retail systems.
“The feature-rich integration between Passport and KickBack
Rewards Systems establishes a new standard for POS and loyalty program
interfaces,” said Patrick J. Lewis, partner and CEO for KickBack Rewards
Systems.
The KickBack program can accumulate points per total purchase, qualifying
purchase, specific combination purchases, per gallon or per visit. Points can
be used as currency or to earn premiums. Discounts can be qualified per item,
per total, per gallon – or be conditional upon reaching established thresholds
for gallons, dollars, number of visits, or method of payment. The program also
supports detailed customer messaging and cashier messaging to reinforce
participation and simplify use.
KickBack services include loyalty consulting, budgeting,
program architecture, creative design, set-up and training, customer
relationship management, data entry, customized reporting, and phone/web
support. The program can support private transaction networks and debit/ACH
programs.
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About Gilbarco Veeder-Root
Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated fuel
control, site management, and support services for petroleum marketers and
commercial fueling enterprises worldwide. (www.gilbarco.com, www.veeder.com,
www.gasboy.com). For more information visit www.gilbarco.com.
For further information contact:
Lucy Sackett
Marketing Communications Manager
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890
e-mail: lucy.sackett@gilbarco.com
About KickBack Rewards Systems
KickBack Rewards Systems specializes in turnkey loyalty solutions for the
convenience store channel. With programs in place for over 100 different US
companies, KickBack offers the largest coalition loyalty program in the
US. For more information, visit www.kickbacksystems.com.
For further information contact:
Patrick J. Lewis
Partner/CEO
KickBack Rewards Systems
308 Shoshone St. E.
Twin Falls, ID 83301
Tel: (866) 230-6357
email: patlewis@kickbackpoints.com
