Delivering Excellent Experiences in Retail Convenience
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Click to get a feel for the customer experience in:
English
Spanish |
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| | * Graphic quality is significantly paired down to allow for universal web viewing. |
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Buc-ees is headquartered in Lake Jackson, Texas, their promise to the customer is "every time you stop at one of our stores, we will work hard to make sure you have a great experience." Our food ordering kiosks deliver on that promise.
| Eight outdoor kiosks make it possible for customers to multi-task while fuel is dispensing; capturing hungry customers who otherwise might not have come inside.
| Clear signage and focused brand communciation help Buc-ees bring their message to customers on the fueling island. Durable kiosk hardware makes it possible to operate in the harsh outdoor environment.
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| Six strategically located internal ordering kiosks ensure that customers don't wait in line to place their order. | Combo items like chips are placed conveniently near kiosks to make it easy for customers to access item.
| Other high margin items are placed within reach of the highest traffic kiosk to further support business goals.
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Look and feel of kiosk application is completely customized to support Buc-ees brand. For example it supports a diverse demographic with Spanish language and focuses seasonal promotions on local preferences.
| The behind the counter ordering kiosk allows Buc-ees to deliver on their promise to make sure that customers receive the shopping help they need. The interface is optimized so that employees can run an identical application with a paired down interface to process transactions quickly if need be.
| Completed orders are passed back to the kitchen monitor where they received and expedited via an onscreen monitor and bump bar.
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Drive through implementation is easily supported through the same behind the counter interface mentioned above.
| A view from behind the counter.
| The enterprise level kiosk director facilitates effective web based pricing and program changes and delivers ability to monitor performance from head office.
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| Download the Gilbarco Veeder-Root "Delivering Excellent Experiences in Retail Convenience" Entry Submission. |
