SMART Merchandising

Complete enterprise solution for forecourt merchandising

Gilbarco Veeder-Root introduces SMART Merchandising, a system that enables you to target customers during daily business cycles with interactive promotions on the pump. With SMART Merchandising, you can create, broadcast, and track promotions and coupons in minutes.

SMART Merchandising includes all the tools, graphics and hardware needed to create, schedule, deploy, andtrack on-the-pump promotions. With SMART Merchandising, you can send promotions to a single location, a specific grouping of stores, or all the stations across the chain.

Results: Increase fuel sales and traffic inside the store

Use SMART Merchandising to communicate store specials and offer valuable coupons to your customers while they fill up. The system makes cross-merchandising easy and encourages customers to come inside the store after fueling to redeem coupons and take advantage of specials.

Increased sales: up to 10% YOY in-store sales lift
Instant coupon redemption: 30%-60%
Return purchase coupon redemption: 15%
Customer usage: 7%-15%
Average length of customer usage: 1 min : 20 sec
Coupon prints per visit: 1.1
Early adopters seeing an average of 1000 redeemed coupons per store, per month

Works locally or across your network

SMART Merchandising provides a suite of tools gas station operators need to quickly deploy ads and coupons to a single location or an entire network of gas stations; and to capture and report critical data in real-time. Scheduled promotions can automatically display and rotate at any number of pumps or stations.

Encore 500/Eclipse

The newest release of SMART Merchandising supports Gilbarco's 500 series of dispensers and WORKS IN ANY POS ENVIRONMENT. The system further leverages Gilbarco's connectivity platform and uses TCP/IP to send promotions and coupons directly to the dispensers. Furthermore, using this advanced platform SMART Merchandising can drive monochrome and 10.4 inch color screens.

Automated and easy to use

All system management is conducted through a standard browser, and the intuitive interface means any non-technical employee can manage and track digital promotions throughout the system. Retailers can schedule timely promotions and coupons based on time of day. At any time, retail merchandisers can generate detailed reports for vendors.

Prices, sales text, design elements,and layouts can be easily managed and manipulated. The system includes trade industry art and stock images of thousands of in-store items.Users create dynamic promotions within the system or can quickly upload promotional art supplied by local advertisers.

When creating page layouts, users can assign specific promotions to specific categories such as Deli, Snacks, Cold Drinks, or Automotive. The system is completely flexible and allows station owners to create their own categories.

For more information about SMART Merchandising, please contact David Senan at 206 352 2554 x201.

-	Related Links and Documents


»	Encore 300 Dispensers page
»	Encore 500 Dispensers page
»	P-2336 - SMART Merchandising
»	P-2339 - Encore Dispensers Brochure
»	P-2345 - Gilbarco Point of Sale Systems
»	SMART Merchandising on a dispenser equipped with the new 10" color screen (flash demo)
»	Walkthrough of the SMART Merchandising system (flash demo)

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