Below is a video excerpt from the local KCRA Sacramento news station during last week’s launch date:
The goal of Play at the Pump is plain and simple, create larger jackpots. Rising jackpots create increased demand and an improved market for retailers. The product has also proven to raise brand awareness for normal in-store players. Two independent sales analyses in Minnesota and Missouri have shown that in-store lottery sales for Powerball and Mega Millions grow by 4-7% at Play at the Pump retailers when compared to other retailers in the same geographic area that do not offer Play at the Pump. “Programs like Play at the Pump are a win for retailers, the Lottery and those who benefit from lottery proceeds,” said Minnesota Lottery Director Ed Van Patten.
It is exciting to see the product gain traction and prove as an innovative solution to aid retailers in growing their sales. Future state deployments are expected in 2015 and so the question remains, would you play?
-Jason Bertinetti, Marketing Manager