Creating an ROI for your EMV Migration

Parker Burke's picture
Parker Burke : Marketing Director, Media Systems

With the pending deadlines for EMV migration getting closer every day (10/2015 for in-store transactions and 10/2017 for Automated Fueling dispenser transactions), many retailers are beginning to map out their migration strategies to support the new payment technology.  Creative retailers are also thinking about ways they can leverage the migration deadline to better connect with and engage their fueling consumers while standing at the pump, creating both an immediate and near-term return on their EMV investment.

 A few examples of national coverage of the EMV Migration:

To support both EMV payments and improve the consumer’s fueling experience, Gilbarco’s FlexPayTM II CRIND® platform is available on all new Encore 700 S dispensers and as a retrofit option for The Advantage ® and Encore ® line of dispensers.  

C-store operators can update their entire network of dispensers to create a consistent consumer shopping experience and EMV compliance with a software upgrade and the optional chip card reader.

 

Many retailers who have already begun their EMV migration are leveraging Gilbarco’s Applause TV platform to engage with their fueling consumers using turn-key entertainment and advertising content.  The Applause TV platform creates an ROI on the EMV migration in two ways: 1- providing an up-front subsidy on the EMV hardware, and 2- providing an on-going platform to engage with consumers and drive them inside the store to purchase higher margin items.

Current entertainment partners:

Current advertising partners:

As technology continues to evolve, consumers continue to expect more from their retail shopping experiences, and winning convenience stores will use every moment to entertain, engage with, and drive their consumers inside the store for a deal or to drive higher margin sales.

Comments

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