A few examples of national coverage of the EMV Migration:
- Fox Business- Is Your Business Ready for EMV
- ABC Los Angeles – Credit Cards to be Replaced with EMV Cards
- CNN Money- Why Retailers Aren’t Protecting You From Hackers
- Wall Street Journal- October 2015: The End of the Swipe-and-Sign Credit Card
- USA Today – Encrypted Chips Help Fight Credit Card Fraud
To support both EMV payments and improve the consumer’s fueling experience, Gilbarco’s FlexPayTM II CRIND® platform is available on all new Encore 700 S dispensers and as a retrofit option for The Advantage ® and Encore ® line of dispensers.
C-store operators can update their entire network of dispensers to create a consistent consumer shopping experience and EMV compliance with a software upgrade and the optional chip card reader.
Many retailers who have already begun their EMV migration are leveraging Gilbarco’s Applause TV platform to engage with their fueling consumers using turn-key entertainment and advertising content. The Applause TV platform creates an ROI on the EMV migration in two ways: 1- providing an up-front subsidy on the EMV hardware, and 2- providing an on-going platform to engage with consumers and drive them inside the store to purchase higher margin items.
Current entertainment partners:
Current advertising partners:
As technology continues to evolve, consumers continue to expect more from their retail shopping experiences, and winning convenience stores will use every moment to entertain, engage with, and drive their consumers inside the store for a deal or to drive higher margin sales.