Colbea Enterprises Standardizes on Gilbarco Veeder-Root’s Forecourt Media Solution

Leading North East retailer creating a dialogue with their customers at the pump
Applause TV with VNET - at the pump

GREENSBORO, N.C. – October 2, 2014 – Colbea Enterprises, LLC is continuing their roll-out of Gilbarco Veeder-Root’s media solution, Applause TV with VNET® – At the Pump. Colbea Enterprises will install Applause TV on the leading FlexPay™ II payment platform at all of their Seasons Corner Market locations across Rhode Island and Massachusetts.

“We have been very pleased with Applause TV so far and look forward to bringing this consumer engagement technology across our Seasons Corner Market locations,” said Andrew Delli Carpini, CEO of Colbea Enterprises. “Gilbarco’s Applause TV media platform is a great marketing tool that allows us to engage with the fueling customer, promote our program and create awareness around site specific offerings, such as our car washes and food service co-brands that include Dunkin Donuts, Honey Dew, and Mary Lou's. The couponing functionality has driven successful consumer conversion to many of these in-store offerings.”

Because Colbea Enterprises is installing Applause TV both as a retrofit to existing dispensers and as an option on new Encore® 700 S dispensers, they are not only improving their consumers’ fueling experience, but also taking steps towards EMV compliance standards. EMV is a payment standard requiring retailers to have EMVTM certified payment platforms in order to avoid a significant liability shift. Gilbarco’s FlexPay II and Encore 700 S are both EMV-certified products.

“We are excited that Colbea Enterprises has chosen Gilbarco as their partner to bring both powerful marketing tools and EMV solutions to their forecourt,” said Travis Bouck, vice president of marketing with Gilbarco Veeder-Root. “This partnership reflects the strength of the Applause platform in growing a retailer’s business and shows the forward-looking and innovative mindset of Colbea Enterprises.”

Applause TV with VNET is a turn-key digital forecourt marketing solution that allows retailers to entertain and inform their customers easily with engaging content from leading broadcast television partners. The media platform also delivers national, regional and site-specific advertisements, on-site and c-store promotions and on-demand couponing capabilities to drive higher margin in store purchases.

The VeriFone and Gilbarco Veeder-Root partnership brings together the global leaders in secure retail petroleum technology and electronic payment and media solutions to offer next generation forecourt payment solutions and create the largest interactive digital media network worldwide. For CPGs and brand marketers, thousands of VNET screens in convenience stores provides an opportunity to reach over 95 million monthly consumers within feet of a purchase decision.


About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.

EMV™ is a trademark owned by EMVCo LLC


For further information contact:
Andrew Syzek, Commercialization Manager
Gilbarco Veeder-Root
Tel: (336) 547-5460
Fax: (336) 547-5890