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Gilbarco certifies loyalty leader, Kickback Points as first Applause loyalty partner

Partners will showcase solution at NACStech 2012
Gilbarco certifies loyalty leader, Kickback Points as first Applause loyalty par
Monday, May 21, 2012

GREENSBORO, N.C. – May 21, 2012 – Gilbarco Veeder-Root announces the certification of Kickback Points with their generic loyalty interface for the Applause Media System. This milestone marks the first time an embedded digital forecourt media solution that dynamically personalizes advertising and promotions is available to convenience retailers. This solution combines a personalized customer experience with targeted promotions based on consumer loyalty status and past purchase preferences with the robust couponing functionality of Applause. Kickback Points’ implementation of the Applause interface allows mutual customers to take advantage of this new technology to build loyalty and boost sales.

“Kickback Rewards is an industry leader, and we are pleased that they are the first certified Applause loyalty partner,” said Chris Whitley, Vice President of Marketing for North America at Gilbarco Veeder-Root. “Whether their customers control their own forecourt media content with the Applause Media System or enjoy turnkey content management with Applause TV with Outcast, they will be able to take advantage of this powerful integration and stand out from the competition. ”

“We are excited to partner with Gilbarco to pioneer another industry first innovation,” said Pat Lewis, CEO of Kickback Points. “This combined solution is a fully integrated, loyalty based; in-dispenser forecourt media solution that dynamically personalizes advertising and promotions based on consumer loyalty status and past purchase preferences. It will not only enhance the value of our customer’s loyalty programs but will also allow them to expand and strengthen their forecourt marketing efforts.”

Using the Applause loyalty interface, the POS-independent solution will also allow retailers to easily combine mobile couponing and social media promotions directly from the pump. Gilbarco will continue their work to certify other top loyalty providers on Applause™ Media System and Applause™ TV with Outcast.  Applause Media with loyalty is available on Gilbarco Encore® 700 S and 500 S dispensers with color screens.

Visit Gilbarco Veeder-Root at NACStech, May 21-23, Gaylord Opryland Resort, Nashville, TN. Gilbarco Veeder-Root, booth #306 and Kickback Rewards, booth #419.

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About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office.  For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability.  In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.   Gilbarco Veeder-Root.  Technology with a human touch.

For further information contact:
Lucy Sackett, Director Outbound Marketing, Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890
e-mail