Gilbarco chooses Outcast as partner for interactive merchandising at pump

Applause™ Media System ties advertising, news and entertainment with on-demand coupon printing at the pump
Gilbarco chooses Outcast as partner for interactive merchandising at pump

GREENSBORO, N. C. – September 22, 2010 – Gilbarco and Outcast Media announced a major partnership today, pairing the leading global provider of fueling technology with an industry leading digital content provider. With Applause™ TV with Outcast, Gilbarco Veeder-Root’s Applause Media System now supports third party national advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons at the pump. With this announcement of Applause TV with Outcast, Gilbarco now gives retailers choices for managing their content.

Outcast will provide retailers with fully-managed content utilizing the coupon-generating features of Applause Media System. Outcast programming includes content from CBS, Comedy Central, Warner Bros. Pictures and over 20 other premier content providers. Outcast’s advertising partners include Red Bull, GM and Kraft, among many others.

"We are excited to enter into this industry-leading partnership with Outcast Media, who is clearly positioned as the innovative thought leader in the digital media space," said Mark Williams, Marketing Manager, at Gilbarco Veeder-Root. "Test market results show that this partnership builds customer loyalty and increases site traffic by providing an entertaining and informative fueling experience."

“We are thrilled to partner with the world’s leading provider of fueling products and technology," said Matthew Stoudt, CEO of Outcast Media. "We’ve long regarded Applause as a quality platform for engaging fueling consumers and encouraging higher conversion rates for in-store traffic. Now, Applause TV with Outcast offers retailers a turn-key solution to provide an enhanced fueling experience for their customers.”

Third party studies have verified that professional content at the pump improves the customer fueling experience and improves the effectiveness of C-store promotions. Previous Outcast surveys have shown that 85% of customers say that Outcast is a good thing for gas stations to provide their customers, and 56% say they are more likely to re-visit a gas station because of Outcast. Gilbarco and Outcast recently completed a pilot study of Applause TV with Outcast at five Southside Oil/Uppy’s locations in Richmond, Virginia. The test revealed that 23% of the participants said they would go into the store for a purchase based on products advertised on the screens. During this time, coupons printed by fueling customers noticeably increased in-store traffic and sales.

"We try to use technology as much as possible to benefit our customers, and they were very impressed with the Outcast content and on-demand coupons they could immediately redeem from the Applause system,“ said Marshall Hare, director of facilities and technology at Southside Oil (dba Uppy’s). “This partnership has given us the flexibility to generate revenue in several different ways and step above our competition with the leading technology.”

Gilbarco Veeder-Root will exhibit the Applause Media System, including Applause TV with Outcast, at the National Association of Convenience Stores (NACS) Show, October 6 – 8 at the Georgia World Congress Center in Atlanta, Booth 1039.

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About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.

For further information contact:
Lucy Sackett, Director Outbound Marketing
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890
e-mail


About Outcast
Outcast Media is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. Outcast pioneered the first ever digital screen at the pump in 2004 and continues to drive innovation in the space. Today, Outcast has high-definition LCD screens with rich sound to entertain captive consumers creating a 1:1 communication platform for advertisers without ad skipping or channel surfing. Advertisers such as Red Bull, GM and Chase reach a combined audience of more than 20 million consumers each month on 11,000 screens at service stations and convenience stores nationwide on Outcast and PumpTopTV’s joint venture network. The company is privately held and is headquartered in Santa Monica, Calif. with offices in New York City. For more information, please visit