Travis Bouck joins Gilbarco Veeder-Root as VP of Marketing, North America

Travis Bouck joins Gilbarco Veeder-Root as VP of Marketing, North America

GREENSBORO, N.C. – June 13, 2012 – Travis Bouck has joined Gilbarco Veeder-Root as Vice President of Marketing, North America. In this role Travis will lead the Greensboro-based marketing team in positioning and product strategy, business development as well as new product introduction.  He is particularly dedicated to implementing consistent Voice of the Customer activities into the product development process, continuing Gilbarco’s legacy of long term partnership with their retailer and commercial customers.

“We are very pleased to welcome Travis to our team,” said Mike Schulte, President of Gilbarco Veeder-Root North America. “With his strong product development background and marketing leadership skills, Travis will be a great asset to Gilbarco and the industry at large.”


Prior to joining Gilbarco Veeder-Root, Bouck held various leadership positions with the Boston Consulting Group, Honeywell International, and most recently with UTC Fire & Security where he served as Director, Product Management, Global Fire Products.

Bouck holds an MBA from the Darden Graduate School of Business, University of Virginia and a BA in Civil and Environmental Engineering from the University of Maryland at College Park.

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About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office.  For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability.  In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.   Gilbarco Veeder-Root.  Technology with a human touch.

For further information contact:
Lucy Sackett, Director Outbound Marketing
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890
e-mail