Understand the basics, learn the important requirements and deadlines of the fraud Liability Shift,
and explore options that c-store retailers must consider.
What is EMV?
EMV refers to the fraud reducing chip technology that is built into payment cards. Visa, MasterCard, American Express and Discover plan to establish EMV as the standard card technology in the U.S. by October 1, 2015. Learn More.
All major credit card brands will be instituting a Fraud Liability Shift. The Shift means that fraud liability will shift to C-store owners for POS transactions (October 2015) and fuel dispensers (October 2020). Learn More.
With Gilbarco, C-store retailers can upgrade their sites to support EMV across different Gilbarco and competitive products. Gilbarco provides a simpler path for retailers to plan their EMV migration. Learn More.
What EMV upgrades are required for my site?
Our experts compiled an easy guide to help you plan your EMV upgrades. To get started, download the EMV Migration Checklist now.
Watch these helpful videos to help you plan your EMV migration.Learn More.
Industry links to helpful EMV information, including insightful videos. Learn More.
Create an EMV Migration Plan
What do you need to do to make your site EMV compliant? Find out the actions to take to begin your journey to EMV compliance.Learn More.