Champlain Oil Deploys Gilbarco Veeder-Root’s EMV-Ready Suite of Products Across Northeast U.S.

Major retailer addresses EMV liability shift with Passport® point of sale and Encore® dispensers including Applause TV.

SOUTH BURLINGTON, VT – June 2, 2015 —Champlain Oil will deploy Gilbarco Veeder-Root’s suite of products at their locations across the Northeast U.S. to address both indoor and forecourt EMV requirements proactively. With more than 100 sites in Vermont, New Hampshire and New York, Champlain Oil will use Gilbarco as its exclusive provider of EMV-ready dispensers, CRIND® payment terminals, media applications and point of sale technology to help them get ahead of the 2015 and 2017 EMV liability shift deadlines. 

In addition to deploying the Passport POS and Encore dispenser system across their network, Champlain Oil will roll out Applause™ TV, a gas pump media and consumer engagement platform that utilizes dynamic audio and video content from Verifone Media to enhance retailer promotions and drive repeat traffic through a heightened consumer experience. Champlain will be the first major retailer in Vermont to roll out media on their forecourt. 

“We chose to partner with Gilbarco because of their unique ability to provide a comprehensive, one-stop solution for EMV,” said Bryan Cairns, Vice President. “We will benefit from their platform bringing innovative retail capabilities to our sites with Applause TV, Encore fuel dispensers, and Passport Point of Sale.” 

“We are pleased to work with Champlain Oil,” said Travis Bouck, Vice President Marketing, North America. “They have taken a pro-active approach to EMV implementation by using our secure payment terminals and media solution to enhance their consumers’ experience and offset a significant portion of the upgrade costs.”

Gilbarco Veeder-Root offers the industry’s most robust payment and dispenser technology with a seamless, integrated offering to ready retailers for EMV acceptance while boosting retail consumer satisfaction. With a modular approach to EMV, each component is independently secure, reducing long term maintenance costs and protecting investments as regulation changes. Passport POS is known for its streamlined design and easy to use touch screen that shortens new employee training time and speeds up the time it takes to serve customers.


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About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.  Gilbarco Veeder-Root. Technology with a human touch.


For further information contact:

Lucy Sackett
Director, Outbound Marketing
Gilbarco Veeder-Root
Office: (336) 547-5607