Press Releases

Breaking news from the industry leader

Peruse this library of press releases to find out what Gilbarco Veeder-Root is doing all over the world.

MAPCO Selects Gilbarco's Passport® Point-of-Sale System to Drive Business Growth
MAPCO, an owner of nearly 350 convenience stores located throughout the Southeast United States, has selected Gilbarco Veeder-Root™ to modernize its in-store and forecourt infrastructure. MAPCO has chosen Gilbarco’s Passport® Point-of-Sale (POS) System, EMV®-ready Encore® 700S dispensers and Applause™ Media System to promote sales and loyalty through an enhanced customer experience, while driving efficiency into its operations. “Switching to Gilbarco’s Passport POS system offered a number of advantages in terms of meeting our guests’ needs, and it supports our primary goal of creating a...
Wind River Increases Loyalty Program Participation by 25 Percent
Wind River Petroleum increased participation in its loyalty program by 25% while reducing related fraud and input errors by 40% with the Impulse Countertop Merchandising System from Gilbarco Veeder-Root™. Wind River, which operates Top Stop Convenience Stores and is headquartered in Salt Lake City, used Impulse to employ digital punch cards at checkout to drive the improvements. Impulse is a basket-based, suggestive-selling solution. One of its primary benefits is to increase basket size by engaging customers with enticing offers through a colorful, interactive display screen at checkout....
Terrible Herbst Leverages Gilbarco’s Impulse™ Platform for Children’s Toy Drive
Terrible Herbst used Gilbarco’s Impulse countertop merchandising platform to help achieve a record-setting donation to the19th Annual 98.5 KLUC Chet Buchanan Show Toy Drive in Las Vegas. The drive started November 30 and ended December 11, 2017. With the help of Gilbarco’s Impulse and Passport® Point-of-Sale system, donations increased 6.5 percent over 2016 levels for a total of $49,000. In 2016, customers reacted to Impulse’ donation feature (as measured by interactions) 80,000 times. The level increased to 96,642 interactions in 2017 for an increase of 21 percent! Impulse is a basket-...
Holmes Oil Processes First ExxonMobil EMV™ Transaction on the Forecourt
Cruizers, an Exxon-branded c-store in Wake Forest, North Carolina has successfully enabled EMV chip payments on Gilbarco Veeder-Root’s FlexPay™ payment terminals across the First Data network on its Encore® fuel dispensers to protect customers from credit card fraud. Holmes Oil, which operates 25 Cruizers convenience stores in North Carolina, is quick to adopt technologies that increase customer convenience and operational efficiency. Over ten years ago, it was the first location in the U.S. to adopt Gilbarco’s Passport® Point-of-Sale (POS) system and has been an early participant in...
Terrible Herbst Leverages Gilbarco’s Impulse to Promote In-Store Sales
Terrible Herbst just completed its most successful annual Gas4Life promotion by leveraging Gilbarco Veeder-Root’s™ Impulse countertop merchandising solution to increase participation and engagement, while significantly boosting store merchandise revenues. Terrible Herbst ran Gas4Life, a 90-day game-of-chance promotion designed to engage customers. If customers purchased featured store items, they would receive special game codes on their receipts which they could use in the on-line Gas4Lilfe drawing site to win major prizes like cars, beer for a year, or gas for a lifetime. They also had a...
Sheetz Moves Forward with Forecourt EMV Upgrades
Sheetz, Inc., a Pennsylvania-based gas station and convenience store operator, is moving forward with forecourt EMVTM upgrades across its entire network of stores and has chosen to standardize its network infrastructure with Gilbarco Veeder-Root’s FlexPayTM IV CRIND payment terminals and other dispenser technologies, to protect its customers from counterfeit card fraud and boost in-store business. "The Gilbarco FlexPay IV platform provides the flexibility and payment security our customers demand, so we are making it standard across our network,” said Ryan Sheetz, Vice President of Brand...
GILBARCO VEEDER-ROOT CELEBRATES FIRST FORTIVE DAY OF CARING #fortivecares
On October 2, more than 1500 Gilbarco employees will join forces to give back to their communities. Gilbarco has offered all employees a full work day to volunteer as part of a team, or with the community organizations of their choice. Gilbarco’s Greensboro location joins over 175 other Fortive company locations around the world in this Day of Caring initiative. In Greensboro, Gilbarco Veeder-Root employees will be working on approximately 15 projects to feed the hungry, boost educational opportunities, support veterans, assist hospices, and fight homelessness. “With over 1500 employees...
Moyle Petroleum Partners With Gilbarco to Complete Forecourt EMV Upgrades
Moyle Petroleum, a family-owned business headquartered in South Dakota that specializes in the convenience store industry, chose to standardize its c-store forecourt infrastructure with Gilbarco’s EMV™ and Applause™ TV media solutions to increase store traffic and mitigate fraudulent transactions at the dispenser. Applause TV is a turnkey digital marketing solution designed to entertain and engage customers while they’re on the forecourt driving them into the store. The entertainment and promotional content varies by time of day, promoting high-margin in-store items. According to Jonathan...
Gilbarco Veeder-Root Announces New Impulse Upselling Functionality
Gilbarco Veeder-Root has completed the extension of the Insite360 cloud services platform to include its countertop merchandising system – Impulse. The associated interface, in combination with Insite360’s cloud connectivity, allows c-store owners to easily develop, schedule, manage and analyze promotional and interactive content at any site or group of sites, remotely. "Having full access to my Impulse has been an enjoyable experience," said Mike Ross, General Manager of New Distributing Company. "The enhanced navigation and easy-to-use features such as reporting, surveys, and...
New Insite360 Functionality Allows Remote Management of Encore® Dispensers
Gilbarco Veeder-Root announced it has extended its industry-leading Insite360 cloud-based remote management platform to include Encore® dispensers. Using cloud connectivity to gather insights on each aspect of the fuel-related portion of the business is essential to lowering cost of ownership and improving uptime. This is why Gilbarco Veeder-Root is bringing significant capability to its Insite360 platform by introducing Insite360 Encore to remotely manage dispensers, adding to its existing FuelQuest and Passport® Insite360 solutions. Insite360 Encore allows owners to maintain and monitor...