Press Releases

Breaking news from the industry leader

Peruse this library of press releases to find out what Gilbarco Veeder-Root is doing all over the world.

Victory Marketing Installs Express Ordering for Passport® POS
GREENSBORO, N.C., October 1st, 2012 – Victory Marketing, LLC, a Mississippi-based convenience store chain branded Sprint Mart, has selected Gilbarco Veeder-Root’s Passport POS with Xpedient, Express Ordering, to increase high margin sales and boost efficiency throughout its retail network. The combined system gives the retailer a complete foodservice option, including touch screen ordering, price book integration and a kitchen monitor system.“Passport with Express Ordering is proven to help retailers like Victory Marketing build on their Passport investment and grow a more profitable...
The Pantry, Inc. Selects Gilbarco Veeder-Root for Forecourt Media Trial
Encore 700 S fuel dispenser
GREENSBORO, N.C., September 27th, 2012—Gilbarco Veeder-Root and The Pantry, Inc. today announced a continuation of their exclusive supply agreement for all fuel dispenser, payment and automatic tank gauging (ATG) products and services. As part of the relationship, The Pantry will pilot Applause™ TV with Outcast as their exclusive digital forecourt media solution at sites across the Southeast. The long-term partnership unites the worldwide technology leader in retail and commercial fueling solutions with the Southeast’s premier, independently-operated convenience store chain to drive...
Gilbarco Veeder-Root Announces E25 UL-Approved Retrofit Kits For All Encore Dispensers
Greensboro, NC – July 24, 2012 – Gilbarco Veeder-Root is pleased to announce that E25 Field Retrofit Kits are now available for the entire line of Encore® dispensers.  Retailers interested in offering E15 fuel or any other blend up to E25 will be required to prove E25 fuel compatibility and Underwriters Laboratory (UL) approval in order to maintain the unit’s listing. Encore E25 kits provide Gilbarco’s partners with an industry first opportunity in fuel marketing and an affordable way to upgrade existing equipment with UL-certified components.“Gilbarco is committed to helping our...
Travis Bouck joins Gilbarco Veeder-Root as VP of Marketing, North America
Travis Bouck joins Gilbarco Veeder-Root as VP of Marketing, North America
GREENSBORO, N.C. – June 13, 2012 – Travis Bouck has joined Gilbarco Veeder-Root as Vice President of Marketing, North America. In this role Travis will lead the Greensboro-based marketing team in positioning and product strategy, business development as well as new product introduction.  He is particularly dedicated to implementing consistent Voice of the Customer activities into the product development process, continuing Gilbarco’s legacy of long term partnership with their retailer and commercial customers.“We are very pleased to welcome Travis to our team,” said Mike Schulte,...
Gilbarco and Shell Sign Passport Service Offering Agreement
Gilbarco and Shell Sign Passport Service Offering Agreement
GREENSBORO, N.C., June 8, 2012 – Gilbarco Veeder-Root, Shell Oil Products US, and Motiva Enterprises LLC (Shell) have signed an agreement to allow Gilbarco to provide an exclusive Passport Service Offering (PSO) Plus Service to thousands of Shell-branded stations in the U.S. utilizing Passport systems. The agreement gives Shell-branded wholesalers access to the latest Passport service packs, new software versions to maintain PCI PA-DSS compliance, including the latest network loyalty functionality and help desk support. This support helps ensure sites are able to continue serving customers...
Gilbarco announces Jim Carroll as Keynote at Upcoming Digital Forecourt Marketing Summit
Gilbarco announces Jim Carroll as Keynote at Upcoming Digital Forecourt Marketin
GREENSBORO, N.C. – May 31, 2012 – The world-leading international futurist, Jim Carroll, will deliver the keynote address at Gilbarco Veeder-Root’s Digital Forecourt Marketing Summit in Chicago, IL on June 26-27th, 2012. As a trends and innovation expert, Jim Carroll helps growth-oriented organizations transform into high-velocity innovation heroes. His clients range from Northrop Grumman to Johnson & Johnson, the Swiss Innovation Forum to the National Australia Bank; the Walt Disney Organization to NASA. Some of his recent speaking engagements include the 2012 Southwest Gas Association...
Gilbarco certifies loyalty leader, Kickback Points as first Applause loyalty partner
Gilbarco certifies loyalty leader, Kickback Points as first Applause loyalty par
GREENSBORO, N.C. – May 21, 2012 – Gilbarco Veeder-Root announces the certification of Kickback Points with their generic loyalty interface for the Applause Media System. This milestone marks the first time an embedded digital forecourt media solution that dynamically personalizes advertising and promotions is available to convenience retailers. This solution combines a personalized customer experience with targeted promotions based on consumer loyalty status and past purchase preferences with the robust couponing functionality of Applause. Kickback Points’ implementation of the Applause...
Sunshine chooses Gilbarco Veeder-Root’s Applause TV with Outcast
Sunshine chooses Gilbarco Veeder-Root’s Applause TV with Outcast
GREENSBORO, N.C. – May 18, 2012 – Miami-based Sunshine Gasoline Distributors, Inc. has chosen Gilbarco Veeder-Root’s Applause TV with Outcast as the exclusive digital forecourt media solution for the majority of their more than 300 company owned and dealer sites. The rollout will include both new dispensers and retrofits for existing dispensers.“We have proudly been purchasing Gilbarco equipment for 20 years; their equipment is made in America and they have always been our first choice to provide superior turnkey solutions for our stores,” said Max Alvarez, President of Sunshine Gasoline. “...
Douglass Signs Agreement To Install Gilbarco's Award-Winning Applause TV With Outcast
Douglass Signs Agreement To Install Applause TV
GREENSBORO, N.C. – May 7, 2012 – Gilbarco Veeder-Root and Outcast, the largest and fastest growing fuel television network, are excited to announce that Texas-based Douglass Distributing has chosen Applause TV with Outcast as the exclusive digital forecourt media provider for all dealer and company owned Lone Star Food Store locations. With over 140 ExxonMobil, Valero and Shell fuel branded locations in the Sherman and Dallas/Fort Worth area, Douglass’ decision to install Applause TV further solidifies Gilbarco and Outcast’s leadership and ongoing growth in Texas.“We are constantly looking...
Gilbarco announces latest addition to Encore Flex Fuel product line
Gilbarco announces latest addition to Encore Flex Fuel product line
GREENSBORO, N. C. – May 3, 2012 –- Gilbarco Veeder-Root announces the launch of the latest addition to the Encore® Flex Fuel product line: the Encore® Multi-Hose Hybrid Blender, model NJ4, which presents fueling customers with five fuel choices. The NJ4 is the only dispenser that has a separate hose for mid-level ethanol, reducing the risk of mis-fueling and helping retailers meet regulatory requirements. Gilbarco’s unique configuration allows retailers to maximize their product offering while minimizing the number of tanks needed.“Gilbarco’s Flex Fuel dispensers help retailers protect and...