Press Releases

Breaking news from the industry leader

Peruse this library of press releases to find out what Gilbarco Veeder-Root is doing all over the world.

OUTCAST and Gilbarco Announce Cricket Wireless Campaign with Directional Mapping to Build Fueling Customer Loyalty
SANTA MONICA, Calif. and Greensboro, NC – November 30, 2011 – Outcast, the largest fuel television network, and Gilbarco Veeder-Root, the leading provider of fueling technology, announced today a new marketing campaign with Cricket Communications, Inc., a leading provider of wireless services. The campaign will direct consumers at the gas pump to the nearest location where Cricket products are sold and will run at the pump on Gilbarco’s Applause TV and Outcast’s installations in the top 67 DMAs throughout the country.Cricket’s “Your Call” marketing campaign will highlight Muve Music, an...
Gilbarco Veeder-Root introduces Encore 700 S fuel dispenser line
CHICAGO, IL – NACS Show, October 2, 2011 – Gilbarco’s new Encore 700 S fuel dispenser line will be unveiled today at the NACS show, McCormick Place in Chicago. The dispenser’s integrated pay-at-the-pump platform is EMV and Payment Card Industry Unattended Payment Terminal (PCI-UPT) certified and offers a rich multimedia platform, enhanced security, and mobile payment ready technology.   “The consumer fueling experience will evolve rapidly in the next few years. Streaming media content, enhanced loyalty and mobile wallets are creating opportunities for retailers to enhance...
Gilbarco gas pumps to greet customers by name, offer personalized retail promotions
Gilbarco gas pumps to greet customers by name, offer personalized retail promoti
GREENSBORO, N. C. – September 29, 2011 – Convenience store cashiers may not remember their customers by name or recall their favorite soft drinks, but fuel dispensers soon will — thanks to the enhancements announced today by the industry’s leading forecourt merchandising provider, Gilbarco Veeder-Root.The company’s Applause™ Media System and Applause™ TV with Outcast will help retailers differentiate themselves by personalizing the customer experience– and boost site profits by tailoring content, promotions, and on-demand coupons based upon loyalty status and purchase history. “We are...
Gilbarco to demonstrate mobile wallet capability at NACS
Gilbarco to demonstrate mobile wallet capability at NACS
GREENSBORO, N.C. – September 26, 2011 – Gilbarco Veeder-Root will demonstrate mobile wallet payments at the gas pump at this year’s National Association of Convenience Stores (NACS) Show, October 2 – 4, McCormick Place, Chicago, booth 6432.The company will feature the new technology, based on Near Field Communications (NFC) standards, in its leading Gilbarco® Encore® dispenser line. Mobile payments are expected to significantly alter the payment landscape in the U.S. Customers will experience unparalleled convenience by accessing their credit, debit and loyalty cards through mobile phone...
Gilbarco introduces Encore S E25 compatible dispensers and new Single Hose +1+1 ethanol blenders
Gilbarco introduces Encore S E25 compatible dispensers and new Single Hose +1+1
GREENSBORO, N. C. – September 15, 2011 –Gilbarco expands its Encore family of flexible fuel dispensers with new models that are compatible with fuels containing up to 25 percent ethanol and new ethanol blender configurations. All standard flow Encore S dispensers are now available with hydraulic components that are compatible with E25. In addition, the new Encore S 3+1+1 blender fuel dispenser offers a unique configuration that expands the site’s flexibility to offer the maximum number of products at the same fueling position. These additions to the Encore product family highlight...
PC & F adopts Gilbarco Applause TV as their go-forward digital forecourt media solution
GREENSBORO, N. C. – September 13, 2011 – Pacific Convenience & Fuels, LLC will install Gilbarco Applause TV with Outcast as the standard digital forecourt marketing solution for its new locations.The company already has systems installed at some California and Colorado locations and is in the process of installing Applause TV at the highly visible Denver International Airport location. “Applause TV provides us with a strong technology solution to engage consumers and easily adjust our message on a site-by-site basis,” said Tony Grossi, Construction Manager at PC&F. “It was also...
Gilbarco's Chad Johnson speaks about Diesel Exhaust Fluid (DEF) at PEI and NACS
Gilbarco's Chad Johnson speaks about DEF at PEI and NACS
GREENSBORO, N.C. – September 12, 2011 – Chad Johnson, Marketing Manager at Gilbarco Veeder-Root, will speak at the Petroleum Equipment Institute (PEI) convention held in conjunction with the National Association of Convenience Stores (NACS) Show, Sunday, October 2 at 9:15 a.m., at McCormick Place in Chicago. The presentation will outline successful strategies for supplying and marketing DEF, as well as the equipment and infrastructure that will help retailers make the most of their forecourt space. In the United States, new EPA Vehicle Emission Standards for Diesel Engines went into...
Gilbarco Inc. acquires Stratema, strengthens presence in Brazil
GREENSBORO, N.C. USA / SAO PAULO, BRAZIL – July 12, 2011 – Gilbarco Inc. of Greensboro, N.C. announced today that it has signed and closed a definitive purchase agreement to acquire Stratema Indústria E Comércio Ltda. of Guarulhos, São Paulo, Brazil.Stratema is a manufacturer of fuel dispensers and a provider of maintenance services for the retail petroleum industry and commercial fueling operations in Brazil. Stratema’s customers include large regional oil companies, local oil companies and independent retailers. “Since its entrance into the pump market six years ago, Stratema has...
Future for the forecourt highlighted at Gilbarco's 2011 Retail Technology Conference
GREENSBORO, N.C. – June 1, 2011 – Nearly 150 attendees gathered today at the Ballantyne Resort in Charlotte, N.C. to hear industry experts Gray Taylor, Tony Sabetti, Scott Cheek and Matthew Stoudt predict what technologies retailers will be using to enhance the customer experience, improve payment security and increase site profitability. “Technology that pays” was the theme during the keynote discussion that opened Gilbarco Veeder-Root’s fifth annual Retail Technology Conference. The conference continues through Friday, June 3.   Gray Taylor, Executive Director for the...
Gilbarco and Outcast Media expand Applause TV coverage for nationwide interactive merchandising at the pump
Applause TV coverage expanded for nationwide coverage
Greensboro, N.C. – May 13, 2011 – Gilbarco Veeder-Root and digital media partner Outcast Media, Inc. announced today the nationwide expansion of Applause TV with Outcast, the industry’s leading interactive digital media system integrated into the dispenser that delivers full motion video and on-demand couponing.The companies launched the initial program in the top-20 markets in October 2010, and with a significant demand from retailers and advertisers to accelerate distribution, the program is now available nationwide. “We’ve seen tremendous interest in Applause TV since launching it in...