Applause TV | Gas Station Advertising

Pump TV

A gas pump TV system is a great way to make the most of your customers idle time at the fuel pump. Not only does it help in attracting more traffic to your c-store, but it also allows you to deliver customized marketing messages that are specific to your fuel pump and forecourt merchandising needs.  

Let Applause™ TV help you enhance your customers’ overall fueling experience with gas pump advertising, while increasing store traffic and loyalty. For Applause TV, Gilbarco has partnered with Outcast, the leading digital content provider, to give you an affordable, fully managed media solution. In fact, Applause TV is the only national gas station advertising, news and entertainment system that delivers on-demand coupons and real-time.

For those who want an affordable, turn-key solution, Applause TV is your best choice. Discover how Applause TV gas pump advertising can pay off for you.


Applause™ TV gas station advertising is the easy way to improve your customers’ fueling experience and increase store traffic and profits. It’s a dynamic audio and video experience with high-quality content and on-demand couponing. Move your brand forward with Applause TV, and more importantly, move your customers into your store to shop with unique and compelling gas station tv advertising.

  • Full content management by a professional media company maintains engaging content without requiring retailer resources.
  • Entertainment from more than 25 leading content providers and dynamic audio/video capabilities improves site image and customer loyalty, and increases site and store traffic.
  • Minimum of one store-specific advertisement included in the loop drives sales of key profit-center items and drives trial of new products.
  • On-demand couponing brings the customer into the store instantly.
  • National and regional advertisements increase likeliness that customer will enter store because of product ads.


Internet Connectivity Requirements:

  • High speed broadband connection required.
  • Ethernet, DSL, Satellite, or cable/modem

Hardware Requirements:

  • Applause™ Media System (server, dispenser connectivity)
  • 10.4” Color Screens

*Applause TV is available factory-installed on your Gilbarco Encore® 700 S dispensers.

Select your regional website for product availability:

Product Contact Form