Remember Taxis? They were yellow and they were mainly seen at airports and large metropolitan cities. How much has our transportation vernacular changed in just a couple years where now we use a company name as a verb for getting from here to there. We use the term "Uber" to substitute for travel similar to "GOOGLE" has replaced the term for research. Uber is not just a form of transport it's also a secondary means of revenue. Anyone can Uber if you have a car, a tank of gas, and some time to devote to being a chauffeur.
Today I received my notification for the UberEATS application from the city of Atlanta where I first signed up for Uber over two years ago. They are expanding Uber to food delivery now in several major cities including Atlanta, Chicago, Houston, Los Angeles, and several other large metropolitan areas where food choices are plentiful. Pick a restaurant of choice, place your order, pay with a credit card, and they will bring the food to you. All this power comes through your mobile device and relies on knowing your location so the food can find you. You can actually watch the food travel to your destination; how Pavlovian of them. The reviews for UberEATS have been mixed so far with some customers complaining about delivery times and availability of the application to large cities. I had a similar opinion of Uber two years ago in Atlanta but the age of self-empowerment and employment has continued to change my viewpoint of these concepts.
Many of my customers are investing their time and resources in the area of mobile food ordering for their expanding convenience stores. The average square footage of these stores are growing significantly with every new store to accommodate additional space for their own food service concept. Ordering through web sites and customized mobile applications are not just trendy diversions, they have become critical components to the success of their businesses. I am wondering how Uber will affect my customers along with everyone else who is trying to pursue the millennial crowd who want good healthy foods from local businesses and they are willing to pay a little extra for personal delivery. We will see Uber, maybe I can make some food deliveries between my chauffeuring.