Retailers Continue Forward with Forecourt EMV Upgrades at a Rapid Pace
Moyle Petroleum, a family-owned business headquartered in South Dakota that specializes in the convenience store industry, chose to standardize its c-store forecourt infrastructure with Gilbarco’s EMV™ and Applause™ TV media solutions to increase store traffic and mitigate fraudulent transactions at the dispenser.
Applause TV is a turnkey digital marketing solution designed to entertain and engage customers while they’re on the forecourt driving them into the store. The entertainment and promotional content varies by time of day, promoting high-margin in-store items. According to Jonathan Kemp, I.T. Systems Manager at Moyle, “We are excited to bring the Applause consumer engagement technology across all of our locations. It will certainly boost our business inside the store. We also look forward to protecting our customers’ credit and debit cards from fraud with the additional security of EMV on the forecourt. Upgrading to EMV inside the store was a pretty painless process and aligns with our mission, while giving us a competitive edge.” Moyle uses Gilbarco’s Passport® Point-of-Sale system inside the store.
Moyle Petroleum operates 41 corporate c-store locations in the western U.S. under the Common Cents brand. It also provides fuel and related services to many other fuel merchants in Idaho, South Dakota, Nebraska, Utah and Wyoming. It continues to rely on Gilbarco as a trusted partner and looks forward to continuing its EMV roll-out at the fuel dispenser to meet its customers’ expectations.
Gilbarco’s VP of Marketing for North America, Mark Williams, says that consumer expectations have really pushed retailers to focus on EMV. “We launched EMV software for our Passport point-of-sale system more than a year ago. Consumers are starting to expect EMV payment acceptance, and leading retailers like Moyle are listening and rapidly enabling EMV inside the store. Given growing consumer expectations around EMV, we expect to see EMV 'turn on' at the fuel dispenser rapidly as well when the software is available later this year. Retailers are anxious to retain their security-conscious customers, who understand that fraud will be highest at those sites that haven’t yet upgraded.”
Applause TV can be factory-installed to support media in Gilbarco’s new Encore® 700 S dispensers or in FlexPay II retrofit kits for existing Encore 300, 500 or Advantage models. It leverages the same high-speed communications equipment required for EMV, making one upgrade a logical extension of the other.
About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations offering the broadest range of integrated solutions from the forecourt to the convenience store and head office. For over 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. Major product lines include: fuel dispensers, pump media, point-of-sale systems, payment systems, tank gauges, software development and integration, fleet management systems, and nozzles.