Retailers value Gilbarco’s Retail Technology Conference every year for covering technology trends. Scott Lachut - President of Research and Strategy at PSFK – spoke at the 2015 conference about The Future of Retail: Trends to Act On. In this engaging session, Scott covered the seismic shifts caused by mobile and social and the reverberations of these drivers in the way shoppers behave. His report looked at three key areas - Data As The Foundation of Modern Retail Strategy, The New Paths To Purchase, and Service Refreshed. To bring it back to the convenience retail industry, Scott suggested the approaches that best take advantage of these trends. To learn more about the trend-spotters presenting at this year’s 10th Annual Gilbarco Retail Technology conference, click here.