Douglass Signs Agreement To Install Gilbarco's Award-Winning Applause TV With Outcast

Applause TV Network Continues Record Growth in Texas
Douglass Signs Agreement To Install Applause TV

GREENSBORO, N.C. – May 7, 2012 – Gilbarco Veeder-Root and Outcast, the largest and fastest growing fuel television network, are excited to announce that Texas-based Douglass Distributing has chosen Applause TV with Outcast as the exclusive digital forecourt media provider for all dealer and company owned Lone Star Food Store locations. With over 140 ExxonMobil, Valero and Shell fuel branded locations in the Sherman and Dallas/Fort Worth area, Douglass’ decision to install Applause TV further solidifies Gilbarco and Outcast’s leadership and ongoing growth in Texas.

“We are constantly looking for innovative technology that can elevate our customers’ shopping and fueling experience,” said Bill Douglass, former NACS Chairman and CEO of Douglass Distributing. “Applause TV has exceeded our expectations and delivered the customer buzz we were looking for.”

“Site differentiation, building customer loyalty and driving in-store sales are key benefits of incorporating a digital forecourt media program into a retailer’s marketing mix,” said Mark Williams, Marketing Director at Gilbarco Veeder-Root. “Douglass’ decision to roll out Applause TV is a strong endorsement of the value of Gilbarco’s dispenser platform coupled with Outcast’s content and unparalleled creative services.”

With Applause TV, retailers receive turnkey content management through Gilbarco’s industry leading partner Outcast. Along with engaging news and entertainment content, Applause TV includes a mix of national, regional and site-specific advertisements.  In addition, on-demand couponing capabilities provide another tool to drive fueling customers inside the store for higher-margin purchases.  Applause TV delivers engaging programming for the active, on-the-viewer, including NFL Network, Fox News Channel, MLB Network, Flixster movie ratings and reviews, and much more.

Gilbarco and Outcast were first to market with the award-winning Applause TV, available to any site, anywhere, nationwide.


About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office.  For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability.  In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.   Gilbarco Veeder-Root.  Technology with a human touch.

About Outcast Media Holdings, Inc.
Outcast is a digital media company reaching active, affluent, on-the-go consumers. The company consists of the two channels, Outcast Fuel Network and Outcast Fitness Network. Advertisers reach a Nielsen measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit

For further information contact:
Lucy Sackett, Director Outbound Marketing
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890