Tuesday, December 19, 2017
Terrible Herbst used Gilbarco’s Impulse countertop merchandising platform to help achieve a record-setting donation to the19th Annual 98.5 KLUC Chet Buchanan Show Toy Drive in Las Vegas. The drive started November 30 and ended December 11, 2017.
With the help of Gilbarco’s Impulse and Passport® Point-of-Sale system, donations increased 6.5 percent over 2016 levels for a total of $49,000. In 2016, customers reacted to Impulse’ donation feature (as measured by interactions) 80,000 times. The level increased to 96,642 interactions in 2017 for an increase of 21 percent!
Impulse is a basket-...