Press Releases

Breaking news from the industry leader

Peruse this library of press releases to find out what Gilbarco Veeder-Root is doing all over the world.

Gilbarco announces Jim Carroll as Keynote at Upcoming Digital Forecourt Marketing Summit
Gilbarco announces Jim Carroll as Keynote at Upcoming Digital Forecourt Marketin
GREENSBORO, N.C. – May 31, 2012 – The world-leading international futurist, Jim Carroll, will deliver the keynote address at Gilbarco Veeder-Root’s Digital Forecourt Marketing Summit in Chicago, IL on June 26-27th, 2012. As a trends and innovation expert, Jim Carroll helps growth-oriented organizations transform into high-velocity innovation heroes. His clients range from Northrop Grumman to Johnson & Johnson, the Swiss Innovation Forum to the National Australia Bank; the Walt Disney Organization to NASA. Some of his recent speaking engagements include the 2012 Southwest Gas Association...
Gilbarco certifies loyalty leader, Kickback Points as first Applause loyalty partner
Gilbarco certifies loyalty leader, Kickback Points as first Applause loyalty par
GREENSBORO, N.C. – May 21, 2012 – Gilbarco Veeder-Root announces the certification of Kickback Points with their generic loyalty interface for the Applause Media System. This milestone marks the first time an embedded digital forecourt media solution that dynamically personalizes advertising and promotions is available to convenience retailers. This solution combines a personalized customer experience with targeted promotions based on consumer loyalty status and past purchase preferences with the robust couponing functionality of Applause. Kickback Points’ implementation of the Applause...
Sunshine chooses Gilbarco Veeder-Root’s Applause TV with Outcast
Sunshine chooses Gilbarco Veeder-Root’s Applause TV with Outcast
GREENSBORO, N.C. – May 18, 2012 – Miami-based Sunshine Gasoline Distributors, Inc. has chosen Gilbarco Veeder-Root’s Applause TV with Outcast as the exclusive digital forecourt media solution for the majority of their more than 300 company owned and dealer sites. The rollout will include both new dispensers and retrofits for existing dispensers.“We have proudly been purchasing Gilbarco equipment for 20 years; their equipment is made in America and they have always been our first choice to provide superior turnkey solutions for our stores,” said Max Alvarez, President of Sunshine Gasoline. “...
Douglass Signs Agreement To Install Gilbarco's Award-Winning Applause TV With Outcast
Douglass Signs Agreement To Install Applause TV
GREENSBORO, N.C. – May 7, 2012 – Gilbarco Veeder-Root and Outcast, the largest and fastest growing fuel television network, are excited to announce that Texas-based Douglass Distributing has chosen Applause TV with Outcast as the exclusive digital forecourt media provider for all dealer and company owned Lone Star Food Store locations. With over 140 ExxonMobil, Valero and Shell fuel branded locations in the Sherman and Dallas/Fort Worth area, Douglass’ decision to install Applause TV further solidifies Gilbarco and Outcast’s leadership and ongoing growth in Texas. “We are constantly...
Gilbarco announces latest addition to Encore Flex Fuel product line
Gilbarco announces latest addition to Encore Flex Fuel product line
GREENSBORO, N. C. – May 3, 2012 –- Gilbarco Veeder-Root announces the launch of the latest addition to the Encore® Flex Fuel product line: the Encore® Multi-Hose Hybrid Blender, model NJ4, which presents fueling customers with five fuel choices. The NJ4 is the only dispenser that has a separate hose for mid-level ethanol, reducing the risk of mis-fueling and helping retailers meet regulatory requirements. Gilbarco’s unique configuration allows retailers to maximize their product offering while minimizing the number of tanks needed.“Gilbarco’s Flex Fuel dispensers help retailers protect and...
Landmark selects Gilbarco’s Applause TV with Outcast
Landmark selects Gilbarco’s Applause TV with Outcast
GREENSBORO, N.C. – April 4, 2012 - Houston based Landmark Industries has selected Gilbarco Veeder-Root’s Applause TV with Outcast as the exclusive digital forecourt media solution for 300 company operated and dealer sites. Gilbarco and Outcast Media were first to market with the award-winning Applause TV, and the addition of Landmark’s sites will increase the Applause TV network in Texas by 300%, reaching more than 5 million viewers in that state alone.Applause TV allows fuel retailers to entertain and inform their customers with engaging programming from Outcast including news, sports,...
Gilbarco’s Chad Johnson speaks about Diesel Exhaust Fluid (DEF) and Tomorrow’s Technology at NATSO
Chad-Johnson-Gilbarco-Veeder-Root
GREENSBORO, N.C. – February 20, 2012 – Chad Johnson, Marketing Manager at Gilbarco Veeder-Root, will appear on two educational discussion panels at this year’s National Association of Truck Stop Operators (NATSO) Show at the Caesars Palace in Las Vegas, NV.The first panel discussion titled “Become a Savvy DEF Seller” takes place on Tuesday, February 21 at 4:00 p.m. and will outline pricing structure options, cover DEF equipment, give a forecast of DEF and more. The aim of this session is to equip independent operators with knowledge to effectively sell DEF.The other panel discussion titled “...
Canadian Tire Corporation renews agreement with Gilbarco Veeder-Root
Canadian Tire Corporation renews agreement with Gilbarco
GREENSBORO, N.C. – December 19, 2011 – Canadian Tire Corporation, Limited will install Gilbarco's FlexPay™ EMV solution across their 289 gasoline outlets in Canada. They selected Gilbarco's Encore® S dispensers and retrofit kits in order to meet Europay, Mastercard and Visa (EMV) compliance.“We are confident in our decision to partner with Gilbarco Veeder-Root to achieve EMV compliance and protect our customers,” said Andrea Ongaro, Divisional Vice President of Petroleum Operations & Business Development with Canadian Tire Corporation. “In search of a partner with a flexible solution,...
OUTCAST and Gilbarco Announce Cricket Wireless Campaign with Directional Mapping to Build Fueling Customer Loyalty
SANTA MONICA, Calif. and Greensboro, NC – November 30, 2011 – Outcast, the largest fuel television network, and Gilbarco Veeder-Root, the leading provider of fueling technology, announced today a new marketing campaign with Cricket Communications, Inc., a leading provider of wireless services. The campaign will direct consumers at the gas pump to the nearest location where Cricket products are sold and will run at the pump on Gilbarco’s Applause TV and Outcast’s installations in the top 67 DMAs throughout the country.Cricket’s “Your Call” marketing campaign will highlight Muve Music, an...
Gilbarco Veeder-Root introduces Encore 700 S fuel dispenser line
CHICAGO, IL – NACS Show, October 2, 2011 – Gilbarco’s new Encore 700 S fuel dispenser line will be unveiled today at the NACS show, McCormick Place in Chicago. The dispenser’s integrated pay-at-the-pump platform is EMV and Payment Card Industry Unattended Payment Terminal (PCI-UPT) certified and offers a rich multimedia platform, enhanced security, and mobile payment ready technology.   “The consumer fueling experience will evolve rapidly in the next few years. Streaming media content, enhanced loyalty and mobile wallets are creating opportunities for retailers to enhance...