GREENSBORO, N.C., October 7, 2015 – Gilbarco Veeder-Root announced today that Terrible Herbst, Inc. will be replacing their existing POS systems at all 108 stores with Passport® POS system and Impulse™ upselling platform. The Las Vegas-based convenience store company places an emphasis on creative marketing, and Gilbarco offers the technology to support those marketing initiatives within their desired timeline.
Terrible Herbst selected the Gilbarco suite for its reliability, flexible merchandising functionality and availability on the Chevron network. Passport’s innovative design will allow them to streamline their EMV upgrades, thanks to the proven interface with their existing dispensers.
“We’re known for our out-of-the-box customer giveaways and promotions,” said Terrible Herbst’s Vice President of Sales and Marketing, Mark Walters. “Passport and Impulse are proven solutions that will make them even more targeted and effective.”
“The Impulse upselling platform has led to sales increases of 3-5% for our customers,” said Gilbarco’s Vice President of Marketing, North America, Travis Bouck. “Impulse allows Terrible Herbst to control their promotions, delivering relevant content that drives their customers to purchase additional items in-store.”
Passport POS is known in the industry for its streamlined design and easy to use touch screen that shortens new employee training time and speeds up the time it takes to serve customers. This EMV-ready POS is also recognized for its open interfaces to third party c-store systems, enabling convenience store owners to satisfy their consumers’ desire for loyalty, merchandising and discount opportunities.
Impulse™ Gilbarco’s countertop merchandising platform, uses a proprietary affinity engine that monitors POS transactions in real-time and performs predictive analytics, displays the most relevant offer on a customer-facing touch screen, and then signals the cashier to the upsell opportunity. When combined with Passport, the Impulse upselling platform reaches c-store customers during check out to provide relevant and timely communications or offers, and maximize upsell opportunities.
Terrible Herbst, Inc. was founded in 1959 and consists of over 40 Car Washes, 21 Lube Locations, and more than 100 Convenience Store/Gas Stations in the Las Vegas area. They offer quality gasoline and convenient, value-priced beverages, cigarettes and more. Visit www.terribleherbst.com or Facebook.com/terribleherbst for more information and Terrible Herbst, Inc. locations.
About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.
For further information contact:
Sharon Cooksey, Commercialization Manager
Tel: (336) 547-5209