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  • Home
  • Beating Soft Margins: How 6-Grade Select Can Help

Beating Soft Margins: How 6-Grade Select Can Help

Gilbarco Veeder-RootJuly 18, 2024Fueling Solutions,
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As we navigate the ever-evolving landscape of fuel sources, the need for adaptable solutions becomes increasingly apparent. According to data from NACS, softer gasoline demand and margins caused station profitability to take a step back in 2023. OPIS estimates that the average U.S. retail gasoline outlet profits dropped by 11.2% from 2022. That works out to more than $3,400 per month.

More Options, More Customers

With an advanced fueling strategy, you can attract customers that will buy your higher margin fuels. 6-Grade Select fuel dispensers allow retailers to offer the widest variety at their sites.

While most consumers are familiar with 87, 89 or 93 octane gasoline that contains 10% ethanol, many are unaware that 95% of cars on the road today (built in 2001 or newer) can accept E15, a blend of gasoline with 15% ethanol.  

Even without all customers being fully aware of it, E15 has been gaining attention in the United States, especially when the state of Iowa passed into law the requirement beginning January 1, 2026, that retail gasoline fueling stations must advertise and sell E15 from at least one gasoline dispenser.

6-Grade Select lets retailers offer up to 3 flex or alternative fuels options like E15, E85, E0, and Diesel while still providing the 3 “traditional” grades of 87, 89, and 93 Octane.

Tips to Get You Started

  • It’s important to do your research and find flex fuels that make sense for your area when adopting an advanced fueling strategy.
  • Since E15 is generally around 15-20 cents cheaper per gallon than E10, you could potentially get higher margin customers by offering it.


Looking to add 6-Grade Select to your site?  

The Encore 700 S dispensers offer 6-Grade Select, ensuring retailers’ fuel dispensers are flexible and ready for the future.

For more information, visit the Encore 700 S dispensers product page or contact your local Gilbarco Veeder-Root distributor. 

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