Sheetz Moves Forward with Forecourt EMV Upgrades


Sheetz Moves Forward with Forecourt EMV Upgrades

Sheetz adopts Gilbarco’s cutting-edge dispenser technologies with its EMV upgrades

Sheetz, Inc., a Pennsylvania-based gas station and convenience store operator, is moving forward with forecourt EMVTM upgrades across its entire network of stores and has chosen to standardize its network infrastructure with Gilbarco Veeder-Root’s FlexPayTM IV CRIND payment terminals and other dispenser technologies, to protect its customers from counterfeit card fraud and boost in-store business.

"The Gilbarco FlexPay IV platform provides the flexibility and payment security our customers demand, so we are making it standard across our network,” said Ryan Sheetz, Vice President of Brand Strategies. “These upgrades will also help us provide our customers with the most convenient forecourt experience possible because they can use their mobile-based payment and loyalty cards when they fill up at a Sheetz location."

Sheetz is a family-owned business based in Altoona, Pennsylvania, with more than 500 stores on the east coast. For more than 60 years, its mission has been to meet the changing needs of customers on the go. Gilbarco’s solutions align with the company’s values in terms of creating the ultimate customer experience. Accordingly, Sheetz has decided to include Gilbarco’s contactless payment module, 2D scanner, and ApplauseTM Media System on large color screens as part of its FlexPay IV CRIND fuel dispenser upgrades for EMV. The enhancements will help cultivate loyal customers with multiple payment options, easier loyalty card scanning, and entertaining advertisements that appear during the fueling process.

Jointly developed with Verifone (NYSE: PAY), a world leader in payments and commerce solutions, FlexPay IV is the first PCI PTS 4.x certified fuel dispenser payment terminal in the U.S. and it supports EMV, NFC, mobile wallets, encryption, 2D barcode scanning, and future PCI regulatory changes. FlexPay IV also supports remote management capabilities like Gilbarco’s Insite360 Encore® for increased security control, easier asset management, remote maintenance and performance monitoring.

“Sheetz is a long-established leader and innovator in the industry. We continue to see leading retailers like Sheetz not only move forward with their EMV upgrades, but also leverage the upgrades to improve other elements of their businesses, beyond security,” said Mark Williams, Vice President of Marketing, Gilbarco. “By deploying our EMV technology and improving customers’ shopping experiences with convenient and engaging dispenser enhancements, Sheetz will be able to keep customers safe from credit card fraud while encouraging them to go into the store.”

To learn more about EMV technology and what it can do you for your store(s), visit

About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations offering the broadest range of integrated solutions from the forecourt to the convenience store and head office. For over 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support, and proven reliability. Major product lines include fuel dispensers, pump media, point-of-sale systems, payment systems, tank gauges, software development and integration, fleet management systems, and nozzles.

About Sheetz, Inc.
Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America's fastest-growing family-owned and operated convenience store chains with more than 17,500 employees and more than $5.6 billion in annual revenue. The company operates over 560 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of M•T•O® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Recognized by Fortune as one of the 100 Best Companies to Work For, Top 12 Best Places to Work for Women and Top 35 Best Workplaces for Millennials, Sheetz is committed to offering employees sustainable careers built on an inspiring culture and community engagement.