One of the first questions for retailers to consider when plotting out their forecourt upgrade strategy is whether to replace fuel dispensers with new ones or retrofit their existing forecourt.
The age of their current gas pumps is a good place to start that decision. The older the pumps, the more likely a replacement is the right call.
Reasons for Replacing Older Dispensers:
Increasing Cost of Maintenance: As dispensers age, the average cost of maintaining the pump equipment/hydraulics can increase due to normal wear and tear.
We have seen globally that dispensers that have been in the field longer than 8 years have higher than average maintenance costs. Those heightened costs can justify the purchase of a new dispenser rather than retrofitting an older one. Additionally, parts for older dispensers have become harder to find, leaving some dispensers out of order.
Chris Whitley, Vice President of Sales and Marketing explained just how impactful an image refresh can be on the NACS “Convenience Matters” podcast.
“We hear this repeatedly from customers. They find that after they refresh a forecourt, that store will get in the neighborhood of a 10% increase in fuel volume for a six-month window,” Whitley said. “And it's because of consumers driving by. They see that it looks clean, it looks fresh. Now, it takes more than just gas pumps. You have to have a good-looking canopy, great lighting at night, but new dispensers increase fuel volume more than retrofitting existing dispensers.”
Find more information about the benefits of new dispensers here.
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