Transform Your Space: The Impact of Graphic Overlays

There are over 150,000 c-stores in the US. The importance of effective branding and customer engagement cannot be overstated with a market that large.

With the A2-09 Aux Keypad Overlay, retailers now have a golden opportunity to add to their marketing strategies and connect with customers by turning their dispensers into a dynamic marketing platform.

Leveraging Graphic Overlays at Your Site

The A2-09 Aux Keypad Overlay seamlessly integrates within the Encore 700S dispenser and is strategically positioned above and alongside the A2-09 Outdoor Payment Terminal (OPT). It is also customizable, enabling customers to tailor the design to their specific needs and preferences. Here are some innovative ways to leverage this space:

1. Brand Awareness

76% of customers said their c-store stop takes place between running errands, on a quick trip to pick something up, or commuting.

Most c-store visits seem to take place during people’s routine journeys. Why does that matter? It means your c-store is frequently in front of them! Utilizing this space to prominently display your logos, taglines, or promotional graphics, ensures that customers associate the dispenser with your brand. This not only reinforces brand recognition but also creates a cohesive shopping experience that resonates with customers and hopefully keeps them coming back.

2. End User Engagement

The average c-store shopper makes 2.6 trips a week.

Customers are going to frequently visit c-stores, we know that. We also know that there’s a lot of c-stores for them to pick from. Engaging customers at the point of sale is crucial for fostering loyalty and encouraging repeat visits. Customizable graphics allow you to create an interactive experience that not only captures attention but also invites customers to connect with your offerings on a deeper level.

3. C-Store Marketing

36.3% of customers said their top reason for stopping at a c-store was to gas up or charge their car.

A lot of customers stop at a c-store just to fill up. That also means customers are spending a minimum of 2 minutes at your dispenser. The space above the A2-09 OPTs can be used for seasonal promotions, limited-time offers, or highlighting popular products. By tailoring the graphics to reflect current marketing campaigns, you can effectively capture customers' attention during dwell time and boost impulse purchases right at the point of sale.

4. Dispenser or Payment Instructions

32.3% of customers said they would shop at a c-store more frequently if it offered faster service.

Customers expect visits to a c-store to be quick and well, convenient. A seamless user experience is vital for customer satisfaction. Creating a graphic that provides clear and concise instructions for dispenser or payment processes, makes it easier and faster for customers to navigate the transaction without confusion. This gets them back on their way and establishes your site as a place that provides them with the speedy visit they're looking for!

The Bottom Line

The A2-09 Aux Keypad Overlay for Encore 700S dispensers is a strategic opportunity for retailers to enhance their brand presence and customer engagement. By creatively leveraging this space, c-stores can improve user experiences and ultimately drive sales!

If you are interested in how you can leverage the graphic at your site, reach out to your authorized Gilbarco Veeder-Root Distributor or Gilbarco Veeder-Root Account Manager.

^{*All data comes from the NACS 2023 State of the Industry Report}