Konect Pulse 2025: What Can the US Fuel Retail Sector Learn from Europe?
Key Findings from the Konect 2025 Driver Insight Survey
What the Konect 2025 Survey Reveals About North American EV Drivers
The Konect Pulse 2025 survey collected responses from 5,500 drivers across nine European countries and the United States, comparing attitudes in markets with different levels of EV maturity. In North America, the survey focused on 4,000 EV drivers across the US and Canada, including both battery-electric (BEV) and plug-in hybrid (PHEV) owners. This broad data set provides fuel retailers with actionable insights into driver charging behaviours, preferences, and expectations as the market rapidly evolves.
| Surveyed 5,500 drivers in total, including 1,000 in the United States. | Included a representative mix of BEV and PHEV owners. | Covered diverse markets across the US, including states with advanced clean car standards. | Captured perspectives from both early adopters and mainstream EV drivers. |
Key Insights: What North American EV Drivers Expect
- Convenience and Reliability Matter
Learn why proximity to the route and dependable chargers are top priorities for US drivers, even as they show more tolerance for detours than their European counterparts. - Drivers Will Pay to Save Time
Explore how many American EV drivers are willing to pay a premium to avoid lengthy detours and enjoy faster, more convenient charging experiences. - Amenities Influence Charging Choices
See which amenities, including shops, cafés, and Wi-Fi, shape driver preferences and how these factors affect their willingness to travel further for a better experience. - Loyalty and Payment Integration Drive Repeat Visits
Discover why loyalty programs and flexible payment options are increasingly important for attracting and retaining EV drivers, especially among younger generations. - Generational Priorities Differ
Understand how expectations vary from tech-savvy younger drivers seeking connectivity to older drivers emphasizing reliability and cost, shaping future forecourt offerings. - Market Maturity Shapes Expectations
Find out how states with advanced clean car policies mirror mature European markets in their demand for convenience, reliable equipment, and integrated loyalty incentives.
Why Europe’s EV Experience Matters for US Fuel Retailers
The future of mobility is evolving fast with electrification, connectivity, automation, and shared transport reshaping how people move. For US fuel retailers, this means new opportunities, and challenges, to adapt and thrive.
Rapid EV Growth
Europe’s aggressive BEV and PHEV adoption, supported by strong government mandates and investments, offers a blueprint for what’s coming in the US.
Changing Vehicle Mix
98% of US vehicle imports and 64% of exports come from countries phasing out gasoline and diesel vehicles, influencing the cars American drivers will choose.
Expanding EV Fleet
Over 1.5 million plug-in vehicles sold in the US last year, with projections of 21 million on roads by 2030 - tripling today’s numbers.
Revenue Potential
EV charging will become a critical revenue stream, driving longer dwell times and increased footfall in retail and foodservice.
Download Your Free Guide: What Can the US Fuel Retail Sector Learn from Europe?
Gain the knowledge to future-proof your forecourt, attract EV drivers, and unlock new revenue streams.