C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Friday, March 09, 2018

Philip Kotler, the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, is renown in his field. As c-store owners become increasingly sophisticated marketeers, competition will only increase —  and that’s where Gilbarco’s Impulse countertop merchandising system can help you stay in step. One Kotler quote is instructive and sets the tone for...

Thursday, February 22, 2018
Impulse customer

The following is the second in a series of blog posts about impulse purchasing and how to leverage Gilbarco Veeder-Root’s Impulse countertop merchandising system to increase c-store retail sales, profitability, customer insights and customer loyalty.

Our last blog talked about the psychology of impulse buying. There are several reasons people buy on impulse beyond actually “needing” a product. Accordingly, retailers leverage this knowledge by creating and stocking attractive merchandising displays at the counter or the checkout line. The merchandise often consists of low-cost but...

Wednesday, February 14, 2018
Impulse customer

The following is the first in a series of blog posts about impulse purchasing and how to leverage Gilbarco Veeder-Root’s Impulse countertop merchandising system to increase c-store retail sales, profitability, customer insights and customer loyalty.

Let’s start with some basics that help us to understand consumers. Retailers of all kinds have understood the phenomena of impulse purchasing for decades. It’s why checkout lines or counters are stuffed with inexpensive, but often high-margin items like candy, gum, beverages, as well as other goods like lighters, tobacco products, tape...

Monday, January 08, 2018


Does upgrading pumps pay off?

Here’s a quick checklist to determine if investing in upgrading your pumps is a good investment.

Richard Browne, Vice-President Marketing, Patriot Capital


One of the most important...

Tuesday, August 15, 2017

“It’s more than about the connected car,” stated Prasad Satyavolu, Global Head of Consulting and Innovation. “It’s about the connected mind.” 


Thursday, August 03, 2017

Customers around the nation are frustrated. If EMV chip cards are supposed to prevent fraud, why did card-related fraud increase ...

Friday, July 28, 2017

At Gilbarco Veeder-Root, we are committed to maintaining service and support for all our solutions for the full extent of their hardware lifecycles. This support continues until we can no longer provide spare parts, or when significant technological advances dictate otherwise.

The Passport PX52 (PX51) hardware set was released in 2005 and has served thousands of our customers with fourteen major Passport releases and millions of hours of store operation....

Friday, July 07, 2017
stealing data

As can easily be seen in the news, credit card skimming at gas stations continues to be an issue the retail fueling industry faces. Since thieves seek high-traffic operations to accumulate the most data, gas stations tend to be a prime target. Despite volumes of well-intentioned fraud prevention tips on the internet, many are not effective — particularly those intended to identify or avoid a “skimming” device.

One classic internet tip states that customers should “rattle” a dispenser’s bezel (the device into which a credit card is inserted) to see if anything looks or feels...

Wednesday, June 28, 2017

During the shopping experience, the brain produces dopamine – a chemical the body releases that regulates emotion, and in many cases, elation. Yet, what goes up, must comes down. The “down” is when shoppers reach the checkout counter.  
According to Wrigley and Mars’s global research,...

Friday, June 09, 2017

Gilbarco Veeder-Root has been hosting the Retail Technology Conference for years. It initially began as a Passport User Group with 30 participants. This year, the conference, held in Myrtle Beach, South Carolina from May 9 – 12, hosted more than 250 Retailers, Distributors, Partners and Gilbarco employees and covered a variety of topics about the latest trends in retail technology.