C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Friday, July 07, 2017
stealing data

As can easily be seen in the news, credit card skimming at gas stations continues to be an issue the retail fueling industry faces. Since thieves seek high-traffic operations to accumulate the most data, gas stations tend to be a prime target. Despite volumes of well-intentioned fraud prevention tips on the internet, many are not effective — particularly those intended to identify or avoid a “skimming” device.

One classic internet tip states that customers should “rattle” a dispenser’s bezel (the device into which a credit card is inserted) to see if anything looks or feels...

Wednesday, June 28, 2017

During the shopping experience, the brain produces dopamine – a chemical the body releases that regulates emotion, and in many cases, elation. Yet, what goes up, must comes down. The “down” is when shoppers reach the checkout counter.  
According to Wrigley and Mars’s global research,...

Friday, June 09, 2017

Gilbarco Veeder-Root has been hosting the Retail Technology Conference for years. It initially began as a Passport User Group with 30 participants. This year, the conference, held in Myrtle Beach, South Carolina from May 9 – 12, hosted more than 250 Retailers, Distributors, Partners and Gilbarco employees and covered a variety of topics about the latest trends in retail technology.

Thursday, May 18, 2017

There’s a new tax proposal on the horizon which have led to many discussions in the media. Though the plan is not official, Chris Santy (President of Patriot Capital) believes President Trump’s tax proposal for corporations, small businesses, and partnerships may include lowering the depreciation benefit, installing higher interest rates, and either removing or modifying Section 179.

How will this affect you and your fuelling business? Read more about Chris Santy's take on President Trump’s tax proposal...

Friday, April 28, 2017

The short answer-no. First, card brands still intend to implement chargebacks at sites with excessive fraud.  This will mean for many sites, the original October of 2017 deadline is still the effective date for accepting EMV transactions.  Second, sites turning on EMV will cause the fraud landscape to change drastically...

Thursday, March 16, 2017

The “Millennial Generation" – loosely defined as those born from 1982 to 2000 – comprise a quarter of the country’s population and they are an increasingly important segment for C-stores for two simple reasons – convenience and price, according to chief food industry analyst at NPD Group.

To attract customers and retain them, you must begin to understand them - in a general sense.

Millennials are unlike any generation preceding them. To lump all people...

Tuesday, February 21, 2017

The past two years of depressed global oil prices have driven down gasoline and diesel prices making it difficult for c-store operations. However, despite the tough market conditions, there has been growth. By fostering innovation to lower-operating costs and flexibility, CNG has become more economical and even preferred in today’s fueling industry.

Technology advancements have focused on market segments that still have a high demand for CNG – such as states or geographic regions...

Wednesday, February 15, 2017

The EMV implementation extension is the biggest topic in the fueling industry. Despite the floating viewpoints about this new 2020 deadline, the truth remains – the EMV liability shift is not going away. The date is just merely delayed and still matters.

EMV is currently the best technology to reduce skimming and protect consumers from fraud. Other countries, such as Canada, have already successfully integrated EMV technology in their markets. Therefore, the United States is...

Tuesday, February 07, 2017

A business cannot establish customer loyalty by doing just one thing. There are just too many moving parts to keep a profitable loyalty program alive. Though you still want to attract new customers and convert them into loyal ones, it is essential that you also focus on those customers that consistently chose your business above the rest.

Also, having an attractive loyalty program will appeal to new customers anyways without additional effort. All you have to do is offer unique and valuable benefits on products that people already purchase. Incentivizing these benefits will make...

Wednesday, February 01, 2017


You may think having any marketing strategy is useless if customers only care about finding the cheapest deal; however, you would be surprised on how many people value more than just a better price tag. According to RIS News, customers do not always purchase from the site with the lowest price. In fact, five other reasons drive a customer to be loyal to a store...