C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Monday, July 18, 2016

With any consumer’s interaction with media, the relationship is one of give and take.  In some cases, the give and take are very obvious. For example, when you go to a movie you pay the theater $10 to watch the movie.  In other cases, it is less obvious, such as with TV. Most would agree that on TV, few viewers would be willing to watch too many back-to-back commercials during the breaks of their favorite sitcom. Thus, the network must provide their viewers with enough of their favorite programs in order to borrow their attention for a few advertisements. ...

Tuesday, July 05, 2016

Fast food has always led the market in offering ready-prepared meals hot and ready for each customer that passes through via car or by foot. With a fast-paced lifestyle, some hard workers find it difficult to find the time or strength to break out their recipes after work for their family. Thus, fast food has made a great income in offering cheap and addicting delicious treats roasting in their aluminum-type foils that parents can easily pick up for...

Wednesday, June 29, 2016

With more than one million customers purchasing their products and services on their phones, merchants of all sizes are warming up to mobile payment technology, according to The Motley Fool.

Mobile contactless payment provides customers a seamless way to purchase products and services. When taking this technology to the forecourt, it allows customers to digitalize their wallets and pay for fuel with a simple tap of their smart phones. Contactless payment is not only convenient for the customer, but because it decreases wait time, it will alternatively help increase the flow of...

Tuesday, June 21, 2016

There can be many reasons as to why you would want to start a gas station business. After all, it is a $250 billion a year industry and despite the drive to go toward energy-efficient outlets, according to...

Friday, June 10, 2016

Wouldn’t it be nice to display targeted information to specific audiences at a specific place and time? Digital signage is the upcoming platform trending today. By moving to a digital platform to display information, any owner can customize and update the board quickly and inexpensively. With print, you would have to pay for each change… for each monitor and it would take time to develop and deliver by usually a second party....

Tuesday, May 24, 2016

Almost one out of three customers do not mind being upsold to, according to ConvenienceStore.com. The question is…what do you upsell and how? Below, are five motivators that drive customers to your c-store. Countertop Merchandising and Engagement

Bundling. When 48% of beverage purchases include food, there is an...

Thursday, May 19, 2016

Social media has become its own moving force with not only millennials but all generations. As we all come to terms that some grandmothers and tweens are on FB watching our every move, social media has become a powerful business tool – so much so that even college and university c-stores are using it to drive students to purchase from their stores on campus.

"[Seventy-nine] percent of the college students we surveyed reported that they were...

Friday, May 13, 2016

Although there is still a demand for junk food, there is a new wave of desires that should not be ignored. As more studies crack into the mindset of consumers today, it is becoming prevalent that there is a market...

Tuesday, May 10, 2016

There are lots of articles outlining the reasons why merchants should upgrade their payment systems to accept the EMV chip cards. And even though it has been reported that every merchant will be liable for counterfeit fraud, most small to medium-size merchants do not realize the scope of how much chargebacks can really rack up in dollars.

In 2014, credit and debit card fraud cost in the U.S. was $8.6 billion. The Strawhecker Group, a payment consulting firm that surveyed 3.5 million card-accepting merchants, realized that most merchants did not place a dollar figure on chargebacks...

Wednesday, May 04, 2016

It is not fun to become prey to an identity thief. Instead, take charge of your year by ensuring you completed the following five tasks.

Do Not Provide Personal Information
There are plenty of ways to fool consumers. Caller IDs, email addresses, and even phone numbers can now be hijacked to seem legitimate. Therefore, ensure to never give personal information over the phone, text, or email unless you have already confirmed the method of contact is accurate.

Signing Up For Opt Out Lists
To avoid frustratingly hanging up on...