C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Tuesday, June 21, 2016

There can be many reasons as to why you would want to start a gas station business. After all, it is a $250 billion a year industry and despite the drive to go toward energy-efficient outlets, according to...

Friday, June 10, 2016

Wouldn’t it be nice to display targeted information to specific audiences at a specific place and time? Digital signage is the upcoming platform trending today. By moving to a digital platform to display information, any owner can customize and update the board quickly and inexpensively. With print, you would have to pay for each change… for each monitor and it would take time to develop and deliver by usually a second party....

Tuesday, May 24, 2016

Almost one out of three customers do not mind being upsold to, according to ConvenienceStore.com. The question is…what do you upsell and how? Below, are five motivators that drive customers to your c-store. Countertop Merchandising and Engagement

Bundling. When 48% of beverage purchases include food, there is an...

Thursday, May 19, 2016

Social media has become its own moving force with not only millennials but all generations. As we all come to terms that some grandmothers and tweens are on FB watching our every move, social media has become a powerful business tool – so much so that even college and university c-stores are using it to drive students to purchase from their stores on campus.

"[Seventy-nine] percent of the college students we surveyed reported that they were...

Friday, May 13, 2016

Although there is still a demand for junk food, there is a new wave of desires that should not be ignored. As more studies crack into the mindset of consumers today, it is becoming prevalent that there is a market...

Tuesday, May 10, 2016

There are lots of articles outlining the reasons why merchants should upgrade their payment systems to accept the EMV chip cards. And even though it has been reported that every merchant will be liable for counterfeit fraud, most small to medium-size merchants do not realize the scope of how much chargebacks can really rack up in dollars.

In 2014, credit and debit card fraud cost in the U.S. was $8.6 billion. The Strawhecker Group, a payment consulting firm that surveyed 3.5 million card-accepting merchants, realized that most merchants did not place a dollar figure on chargebacks...

Wednesday, May 04, 2016

It is not fun to become prey to an identity thief. Instead, take charge of your year by ensuring you completed the following five tasks.

Do Not Provide Personal Information
There are plenty of ways to fool consumers. Caller IDs, email addresses, and even phone numbers can now be hijacked to seem legitimate. Therefore, ensure to never give personal information over the phone, text, or email unless you have already confirmed the method of contact is accurate.

Signing Up For Opt Out Lists
To avoid frustratingly hanging up on...

Wednesday, April 27, 2016

Believe it or not, microchip cards are not a new idea. Europe and Brazil are already more secure because their microchip cards generate a unique code for each transactions than the cards that just have a magnetic stripe. 

Therefore, it would be no surprise to hear that today’s statistics on the EMV Chip Credit Card Payment system reflect the effectiveness of the system increasing security thus far.

In fact, VISA has reported that the top five merchants whom have already transitioned EMV Chip Credit Card systems have seen a decrease of fraud levels by 18.3 percent.

...

Wednesday, March 23, 2016

Remember Taxis? They were yellow and they were mainly seen at airports and large metropolitan cities. How much has our transportation vernacular changed in just a couple years where now we use a company name as a verb for getting from here to there.  We use  the term "Uber" to substitute for travel similar to "GOOGLE" has replaced the term for research. Uber is not just a form of transport it...

Wednesday, March 16, 2016

It’s easy to prove ROI of a merchandising product by the sales increase it creates. It’s much more difficult to prove the ROI of the consumer experience. But just because it’s difficult to prove, does not mean it doesn’t exist. The Temkin Group, a leading consumer experience research and consulting firm, recently published a study that dug into how the customer experience makes a difference. For companies that had “very good customer experience” ratings versus “very bad customer experience” ratings, here is the impact of a very good...