With the pending deadlines for EMV migration getting closer every day (10/2015 for in-store transactions and 10/2017 for Automated Fueling dispenser transactions), many retailers are beginning to map out their migration strategies to support the new payment technology. Creative retailers are also thinking about ways they can leverage the migration deadline to better connect with and engage their fueling consumers while standing at the pump, creating both an immediate and near-term return on their EMV investment....
Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.
We strive to provide the following topics:
- Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
- Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Guest blog post by Elad Halperin, VP Global Marketing for Odysii. Odysii is the world leader in software solutions for marketing intelligence at the point of sale, offering software solutions that enable retailers to communicate more effectively with on-site customers by using targeted and dynamic messages in real time.
While EMV remains a complicated technology and its implementation in the convenience store industry presents numerous challenges, in their November article titled EMV: What C-store Retailers Need to Know, Convenience Store News perhaps did more to add more confusion to a confusing subject than it did help clarify it.
What is EMV?
EMV is the global payment standard with migrations occurring in...
On January 30, 2012, MasterCard followed Visa’s lead and outlined their U.S. Roadmap to Enable Next Generation of Electronic Payments, which include EMV acceptance (informational website).
According to their release, the elements to MasterCard’s roadmap are:
- EMV – Solidifying EMV as the foundation of the next generation...
Visa recently outlined a roadmap to EMV (EMVCo) contact and contactless chip acceptance in the United States. While additional information is likely forthcoming from Visa and others, there are some key takeaways for customers in the retail fueling industry:
Visa’s acceleration of contactless chip acceptance will likely help mobile payments penetrate the market more quickly....