C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Tuesday, February 07, 2017

A business cannot establish customer loyalty by doing just one thing. There are just too many moving parts to keep a profitable loyalty program alive. Though you still want to attract new customers and convert them into loyal ones, it is essential that you also focus on those customers that consistently chose your business above the rest.

Also, having an attractive loyalty program will appeal to new customers anyways without additional effort. All you have to do is offer unique and valuable benefits on products that people already purchase. Incentivizing these benefits will make...

Wednesday, February 01, 2017


You may think having any marketing strategy is useless if customers only care about finding the cheapest deal; however, you would be surprised on how many people value more than just a better price tag. According to RIS News, customers do not always purchase from the site with the lowest price. In fact, five other reasons drive a customer to be loyal to a store...

Tuesday, January 24, 2017

When reviewing the history, it is evident that convenience stores have always adapted and changed to what the consumer needs. Over time, from only providing ice cream, c-stores have expanded to provide necessary supplies (e.g., bread, eggs, milk) after grocery stores closed to appeal to the last minute shopper. Ultimately, c-stores gained the upper-hand in being known for its convenience (NACS’s Fresh Produce Distribution) and availability....

Monday, January 16, 2017

C-store payments is a major concern in the fueling industry. As theft and fraud continue despite the EMV changeover (which has a forecourt deadline in the U.S. of October 2020), security is an important piece of the EMV puzzle. The EMV 2020 liability date significantly shifts payment liability from banks to merchants. The benefits for merchants who comply are substantial and include improved security and fraud reduction, reduced cost of...

Tuesday, January 10, 2017

Most people have at least one fear in their life. Though everyone's fear is relative, society tends to share some of the same concerns. A common fear centers around the cleanliness of a bathroom. Though this worry can border on the "phobia" line, it is prevalent and a popular topic as the sanitation of a public/private place says a whole lot more about your store than you think.

When it comes to public perception, a murky bathroom has a negative connotation. Therefore...

Thursday, January 05, 2017


Recently, the card brands surprised many in the industry by announcing the decision to delay the forecourt EMV liability shift to October 1st, 2020 from the original October 2017 date.  While this delay provides retailers with additional time to upgrade to EMV, EMV upgrades are likely to continue at a rapid pace given the potential risks to a...

Wednesday, December 14, 2016

Consumerism is a large part of the American identity that is based on providing people products and services they want. While society changes, their demands will also alter causing businesses to consistently update methods to stay relevant and reach customers.

Now, the trend is impulsive buying which has become more of a mental tick rather than a choice.  Impulsive buying is defined as unplanned...

Wednesday, December 07, 2016


Some individuals may think it easier to stay with the status quo than change. However, what if your forecourt is losing money and customers – doesn’t it make sense to make some changes? Gilbarco Veeder-Root has been in the fueling industry for ...

Thursday, December 01, 2016

With the emergence of mobile pay solutions such as Apply Pay, Android Pay, Samsung Pay and branded applications such as Speedpass +, contactless payment options are one of the the latest buzz topics in the industry. On top of mobile pay options, ABI Research predicted that in 3-4 years, 50% of EMV cards in the U.S. will also have contactless capabilities. But if contactless-payment solutions have been in existence for over 10 years, what is making it so important now and what does that have to do with...

Thursday, November 17, 2016

Aloha Petroleum Ltd. in Hawaii, Thorntons Inc., Turkey Hill Minit Markets in Pennsylvania have already embarked on offering a sweepstakes of free gas for one year to winner(s) of their Sweepstakes competition. Not only have all three businesses witnessed overwhelming participation, but they had extra revenue with a dash of publicity to supplement the reward of giving away a free product.

What are the benefits of hosting a sweepstakes?

  • Gain attention in the area from those that did not know about your c-store

  • Grow excitement from community...