C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Thursday, March 16, 2017

The “Millennial Generation" – loosely defined as those born from 1982 to 2000 – comprise a quarter of the country’s population and they are an increasingly important segment for C-stores for two simple reasons – convenience and price, according to chief food industry analyst at NPD Group.

To attract customers and retain them, you must begin to understand them - in a general sense.

Millennials are unlike any generation preceding them. To lump all people...

Tuesday, February 21, 2017

The past two years of depressed global oil prices have driven down gasoline and diesel prices making it difficult for c-store operations. However, despite the tough market conditions, there has been growth. By fostering innovation to lower-operating costs and flexibility, CNG has become more economical and even preferred in today’s fueling industry.

Technology advancements have focused on market segments that still have a high demand for CNG – such as states or geographic regions...

Wednesday, February 15, 2017

The EMV implementation extension is the biggest topic in the fueling industry. Despite the floating viewpoints about this new 2020 deadline, the truth remains – the EMV liability shift is not going away. The date is just merely delayed and still matters.

EMV is currently the best technology to reduce skimming and protect consumers from fraud. Other countries, such as Canada, have already successfully integrated EMV technology in their markets. Therefore, the United States is...

Tuesday, February 07, 2017

A business cannot establish customer loyalty by doing just one thing. There are just too many moving parts to keep a profitable loyalty program alive. Though you still want to attract new customers and convert them into loyal ones, it is essential that you also focus on those customers that consistently chose your business above the rest.

Also, having an attractive loyalty program will appeal to new customers anyways without additional effort. All you have to do is offer unique and valuable benefits on products that people already purchase. Incentivizing these benefits will make...

Wednesday, February 01, 2017


You may think having any marketing strategy is useless if customers only care about finding the cheapest deal; however, you would be surprised on how many people value more than just a better price tag. According to RIS News, customers do not always purchase from the site with the lowest price. In fact, five other reasons drive a customer to be loyal to a store...

Tuesday, January 24, 2017

When reviewing the history, it is evident that convenience stores have always adapted and changed to what the consumer needs. Over time, from only providing ice cream, c-stores have expanded to provide necessary supplies (e.g., bread, eggs, milk) after grocery stores closed to appeal to the last minute shopper. Ultimately, c-stores gained the upper-hand in being known for its convenience (NACS’s Fresh Produce Distribution) and availability....

Monday, January 16, 2017

C-store payments is a major concern in the fueling industry. As theft and fraud continue despite the EMV changeover (which has a forecourt deadline in the U.S. of October 2020), security is an important piece of the EMV puzzle. The EMV 2020 liability date significantly shifts payment liability from banks to merchants. The benefits for merchants who comply are substantial and include improved security and fraud reduction, reduced cost of...

Tuesday, January 10, 2017

Most people have at least one fear in their life. Though everyone's fear is relative, society tends to share some of the same concerns. A common fear centers around the cleanliness of a bathroom. Though this worry can border on the "phobia" line, it is prevalent and a popular topic as the sanitation of a public/private place says a whole lot more about your store than you think.

When it comes to public perception, a murky bathroom has a negative connotation. Therefore...

Thursday, January 05, 2017


Recently, the card brands surprised many in the industry by announcing the decision to delay the forecourt EMV liability shift to October 1st, 2020 from the original October 2017 date.  While this delay provides retailers with additional time to upgrade to EMV, EMV upgrades are likely to continue at a rapid pace given the potential risks to a...

Wednesday, December 14, 2016

Consumerism is a large part of the American identity that is based on providing people products and services they want. While society changes, their demands will also alter causing businesses to consistently update methods to stay relevant and reach customers.

Now, the trend is impulsive buying which has become more of a mental tick rather than a choice.  Impulsive buying is defined as unplanned...