C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Friday, July 31, 2015

With gas margins in flux, the upcoming EMV investment cycle, and pressure from adjacent industries such as QSRs and drug stores, retailers are increasingly looking for ways to better serve their customers and improve margins. Here are two effective ways to change the way you interact with your customers:

  1. Drive more in-store traffic. With 2/3 of...
Monday, July 20, 2015

Here in North Carolina, one of the few states to offer the lottery’s Play at the Pump, we have been enjoying the convenience of this technology for quite a while. In fact, the purchaser of one of the largest pay-outs in Carolina Cash 5’s history purchased her ticket at the gas pump! CS News reports, “Play at the Pump … provides an easy-to-use interface for customers to simply swipe their debit card at the gas pump, follow a few prompts and get their Quick Pick numbers delivered on their smartphone.”

Many people may not know that...

Thursday, July 16, 2015

As retailers we understand that the next revenue generating idea can mean the difference between famine or feast. For c-store retail operations in particular, where fueling technology is the heart of the business, deciding whether to invest in state of the art dispensers with cutting edge bells and whistles can be confusing and overwhelming.

Let us simplify this process for you! Watch as our dispenser expert, Paul Kaper, Senior Marketing Manager, Retail, guides you through simplified steps for considering a new dispenser purchase. He presents real...

Monday, July 13, 2015

Loyalty programs can boost C-store marketing efforts but as more retailers adopt, more is learned about their implementation. Frequently the end customer experience doesn’t always match the intended outcome – with every success, there are loyalty initiatives that miss the mark.

Successful loyalty programs must include these fundamentals elements:

  • Use Persona Segmentation To Differentiate And Target Messages
    ...
Monday, July 06, 2015

The payment world is at the precipice of adopting a groundbreaking technology which, will permanently alter the way people use mobile devices to interact with their daily environment. NFC (Near Field Communication) is a short range read and write wireless communication protocol.

First conceived in 2004 by Philips and Sony, NFC allows devices to communicate with each other and exchange data at close range (approximately four centimeters) by coming into proximity contact with one another. A NFC enabled mobile phone can be used to...

Monday, June 29, 2015

As our industry continues to roll out EMV chip card technology, fraud at the c-store will continue to decline due to the benefits of EMV in combating card-present counterfeit fraud. As this happens, fraudsters will likely shift their focus to other low hanging fruit, such as online or e-commerce fraud where it’s more difficult to verify the identity of the person making the transaction.  This is generally what other markets around the world have experienced after fully adopting EMV. Although e-commerce doesn’t play a big role in today’s c-store, I thought...

Monday, June 22, 2015

As I reflect on Gilbarco’s recent Retail Technology Conference, I find myself eager to highlight a number of specific cases where retailers are using technology to drive real business results. Many of this year’s innovation conversations focused on delivering a differentiated brand experience through custom mobile applications and/or a tailored loyalty rewards experience. The range of applications being used to carry out consumer experiences is vast and...

Monday, June 15, 2015

The USDA in its expanding support of American-grown renewable energy, announced the Biofuels Infrastructure Partnership (BIP) on May 29th. This program is designed to double the number of renewable fuel blender pumps that supply higher ethanol blends, like E15 and E85, and increase ethanol consumption. Proponents of the BIP see this as a considerable opportunity to strengthen the positioning of renewable fuels through availability and reach and to give consumers more choices at the pump.

On June 16, 2015 the USDA will issue a Notice...

Thursday, May 28, 2015

As the issue with credit card fraud in the U.S. increases, we continue see more coverage in mainstream media around the need for greater payment security. On May 27th, The Today Show on NBC released the latest in their series titled “Hackers of America”. The report focused on how easy it is for hackers to steal the cardholder’s information from a magnetic stripe and use it to create fraudulent mag-stripe cards. Tom Costello noted in his interview with James Lyne, Head of Security Research at Sophos, that EMV is “the next step” towards solving this...

Tuesday, May 05, 2015

We’re now less than 6 months away from the October liability shift that is driving merchants and card issuers to deploy EMV-enabled point-of-sale systems and EMV chip cards respectively.  A big question on everyone’s mind as this date draws closer is whether the major card associations will maintain the current liability shift dates, or delay them to provide more time to get new cards and terminals into the market.  What we’ve continued to see is a strong commitment from the card associations to hold their dates in order to continue incentivizing a rapid...