C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Monday, June 22, 2015

As I reflect on Gilbarco’s recent Retail Technology Conference, I find myself eager to highlight a number of specific cases where retailers are using technology to drive real business results. Many of this year’s innovation conversations focused on delivering a differentiated brand experience through custom mobile applications and/or a tailored loyalty rewards experience. The range of applications being used to carry out consumer experiences is vast and...

Monday, June 15, 2015

The USDA in its expanding support of American-grown renewable energy, announced the Biofuels Infrastructure Partnership (BIP) on May 29th. This program is designed to double the number of renewable fuel blender pumps that supply higher ethanol blends, like E15 and E85, and increase ethanol consumption. Proponents of the BIP see this as a considerable opportunity to strengthen the positioning of renewable fuels through availability and reach and to give consumers more choices at the pump.

On June 16, 2015 the USDA will issue a Notice...

Thursday, May 28, 2015

As the issue with credit card fraud in the U.S. increases, we continue see more coverage in mainstream media around the need for greater payment security. On May 27th, The Today Show on NBC released the latest in their series titled “Hackers of America”. The report focused on how easy it is for hackers to steal the cardholder’s information from a magnetic stripe and use it to create fraudulent mag-stripe cards. Tom Costello noted in his interview with James Lyne, Head of Security Research at Sophos, that EMV is “the next step” towards solving this...

Tuesday, May 05, 2015

We’re now less than 6 months away from the October liability shift that is driving merchants and card issuers to deploy EMV-enabled point-of-sale systems and EMV chip cards respectively.  A big question on everyone’s mind as this date draws closer is whether the major card associations will maintain the current liability shift dates, or delay them to provide more time to get new cards and terminals into the market.  What we’ve continued to see is a strong commitment from the card associations to hold their dates in order to continue incentivizing a rapid...

Wednesday, April 22, 2015

1. How important is the dispenser media channel to entertainment partners and advertising partners? In other words, how do entertainment and advertising providers view the fueling consumer?

The dispenser media channel has become an increasingly important component of the media strategy for many of our advertising partners and it continues to grow in importance as networks are quickly expanding. The ability to engage and influence millions of consumers each day on a one-to-one basis with rich video media when they are...

Tuesday, March 31, 2015

Let’s face it.  Smartphones have become a part of our everyday shopping experience.  Apps, mobile couponing, and location-based offers are all examples of how mobile is playing a larger role in the retail environment. While mobile is certainly helping retailers promote their brand and drive traffic, it is also the prime suspect attributing to a drop in impulse purchases at the checkout lanes across the country.

Some researchers call it the mobile blinder.  I was thinking about that the other day as I was standing in line at the local...

Wednesday, March 04, 2015

As EMVTM cards have rolled out in other parts of the world, the majority of them have been issued with an associated PIN (Personal Identification Number) that a consumer must enter to successfully make a transaction.  In some countries use of a PIN is a mandated standard with EMV.  In the UK, it’s not uncommon to hear people informally refer to their EMV cards as “my Chip-and-PIN”.  However, as the U.S. migrates to EMV, we’ve seen most card issuers introduce EMV cards that only require a signature versus a PIN.  I’d like to take a moment to...

Sunday, January 18, 2015

Large retail brands outside the c-store industry are placing an increasing emphasis on selling an experience first and a commoditized product second as a strategy to create brand loyalty and drive repeat customers. This concept, known as the “Experience Economy” was coined by Joseph Pine, a renowned marketing author, speaker and consultant, and was recently discussed on NPR’s Ted Hour, “What Consumers Want.”

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Saturday, January 03, 2015

We are now less than 10 months away from the October 1st liability shift deadline for US retailers to adopt EMV technology at their indoor point-of-sale systems, and for card issuers to issue chip cards to their customers.  Current projections indicate that...

Wednesday, December 10, 2014

Last week California joined Minnesota and Missouri to become the third state to go live with Play at the Pump.  This new product provides an opportunity for retailers to expand their lottery sales by targeting an untouched segment of consumers who normally do not play lottery due to the inconvenience of entering the store.  Play at the Pump introduces an element of technology to Lottery as quick pick numbers are stored on the consumer’s purchase card as opposed to a paper ticket.  Winnings below a $600 threshold are automatically...