C-Store Blog

Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.

We strive to provide the following topics:

  • Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
  • Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Wednesday, April 22, 2015

1. How important is the dispenser media channel to entertainment partners and advertising partners? In other words, how do entertainment and advertising providers view the fueling consumer?

The dispenser media channel has become an increasingly important component of the media strategy for many of our advertising partners and it continues to grow in importance as networks are quickly expanding. The ability to engage and influence millions of consumers each day on a one-to-one basis with rich video media when they are...

Tuesday, March 31, 2015

Let’s face it.  Smartphones have become a part of our everyday shopping experience.  Apps, mobile couponing, and location-based offers are all examples of how mobile is playing a larger role in the retail environment. While mobile is certainly helping retailers promote their brand and drive traffic, it is also the prime suspect attributing to a drop in impulse purchases at the checkout lanes across the country.

Some researchers call it the mobile blinder.  I was thinking about that the other day as I was standing in line at the local...

Wednesday, March 04, 2015

As EMVTM cards have rolled out in other parts of the world, the majority of them have been issued with an associated PIN (Personal Identification Number) that a consumer must enter to successfully make a transaction.  In some countries use of a PIN is a mandated standard with EMV.  In the UK, it’s not uncommon to hear people informally refer to their EMV cards as “my Chip-and-PIN”.  However, as the U.S. migrates to EMV, we’ve seen most card issuers introduce EMV cards that only require a signature versus a PIN.  I’d like to take a moment to...

Sunday, January 18, 2015

Large retail brands outside the c-store industry are placing an increasing emphasis on selling an experience first and a commoditized product second as a strategy to create brand loyalty and drive repeat customers. This concept, known as the “Experience Economy” was coined by Joseph Pine, a renowned marketing author, speaker and consultant, and was recently discussed on NPR’s Ted Hour, “What Consumers Want.”

...
Saturday, January 03, 2015

We are now less than 10 months away from the October 1st liability shift deadline for US retailers to adopt EMV technology at their indoor point-of-sale systems, and for card issuers to issue chip cards to their customers.  Current projections indicate that...

Wednesday, December 10, 2014

Last week California joined Minnesota and Missouri to become the third state to go live with Play at the Pump.  This new product provides an opportunity for retailers to expand their lottery sales by targeting an untouched segment of consumers who normally do not play lottery due to the inconvenience of entering the store.  Play at the Pump introduces an element of technology to Lottery as quick pick numbers are stored on the consumer’s purchase card as opposed to a paper ticket.  Winnings below a $600 threshold are automatically...

Monday, November 17, 2014

There are many ways that thieves can turn stolen credit cards and cardholder data into cash.  Mostly commonly they purchase items that can easily be easily exchanged for cash or used as cash once the stolen account is flagged.  Recently a new scheme came to light in Lilburn, GA that hits home for petroleum retailers.

This “pump and dump” scheme involves the use of stolen credit cards to purchase large quantities of fuel which is then sold to truckers and other gas stations...

Tuesday, September 16, 2014

Apple’s latest technology announcement has been called a “game changer” by numerous media outlets and for a variety of reasons:

  1. Some have called the larger display and display options a breakthrough that will keep the technology giant at the top (while others have...
Tuesday, June 24, 2014

What do we mean when we say Passport is “easy to use?” For those who have used Passport, this may be information you already know, but for those who are new to Passport, let me explain the value of having an easy to use POS.

We spent a lot of time with cashiers learning what makes a POS interface intuitive and easy to use, then engineered that feedback into Passport. So what features were identified and how did we incorporate them into Passport? Here are the answers.

  • A fully touch-screen system...
Friday, May 30, 2014

At Gilbarco’s recent Retail Technology Conference, Gray Taylor of Conexxus (formerly PCATS) spoke alongside Robin Trickel, Executive Director of Product Compliance at Heartland Payment Systems, and Oliver Manahan, VP of Emerging Payments Technologies at MasterCard.  During...