In a time when it took a Salesman to make a sale and an attendant to pump your gas, the consumer retail experience was all about…the consumer. Thanks to new technology, those days are returning in a new form.
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C-Store Blog
Gilbarco's industry expertise comes alive with C-Store Advisor, a blog where our experts seek to help convenience store (c-store) owners stay connected to their industry. In order to bring you the most current content, we engage with all aspects of the trends and information that are making a difference in the U.S. fuel and convenience store market.
We strive to provide the following topics:
- Operations & Technology – Provides the latest advice on technology and management that can help your c-store run more smoothly and in turn, increase throughput.
- Consumer Experience – Highlights the latest trends in the market and dives deeper into the ever-changing consumer mindset to help your c-store connect more thoroughly with you customers and ultimately upsell.
Friday, April 20, 2018
The world’s EMV guinea pig is performing well. According to Oil Express News, overall payment terminal fraud attacks dropped 11% in Europe last year compared to the year before. The numbers come from the 2017 European Payment Terminal Crime Report.
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Wednesday, April 04, 2018
A controversial court ruling could have changes brewing for c-stores in California. A judge has decided coffee-sellers must post warnings about cancer risks linked to the globally-glorified drink. The ruling stems from a lawsuit by non-profit Council for Education and Research on Toxins (CERT).
... Tuesday, March 27, 2018
In the previous blogs, we covered the following:
- Impulse buying is a part of human behavior that can be leveraged
- Gilbarco’s Impulse, in concert with your store price book and the Passport® POS System, can leverage impulse buying to upsell and increase store profits
- Impulse System-based surveys can help you understand your customers
- The value of retaining customers and the link to loyalty programs
The prospect of developing, launching and maintaining a loyalty program can be daunting. Yet, using the Impulse Countertop...
Friday, March 23, 2018
Make your EMV Upgrade Work for You
You’ve heard all the warnings. You’ve read all the dangers if you delay. But upgrading your forecourt with EMV ‘chip card’’ readers isn’t just about playing defense. There are ways to use the upgrade for some offense too.
Here are some real, time-sensitive benefits to upgrading to EMV in 2018:
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Wednesday, March 21, 2018
Bet you had no idea it was National Common Courtesy Day. But since it is, why not look at how important first impressions are to your customer?
In an industry where 90% of products are the same from store to store, your customers’ first few seconds inside your business are critical. The evidence is out there.
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Tuesday, March 20, 2018
Many formal studies have shown that retaining customers is far less expensive than attracting new ones. Of course, the figures and statistics depend on the nature of the industry and the study cited. Nevertheless, the idea of customer retention being less expensive than new customer acquisition has been around a long, long time. According to an article in the Harvard Business Review, it is...
Friday, March 09, 2018
Philip Kotler, the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, is renown in his field. As c-store owners become increasingly sophisticated marketeers, competition will only increase — and that’s where Gilbarco’s Impulse countertop merchandising system can help you stay in step. One Kotler quote is instructive and sets the tone for...
Thursday, February 22, 2018
The following is the second in a series of blog posts about impulse purchasing and how to leverage Gilbarco Veeder-Root’s Impulse countertop merchandising system to increase c-store retail sales, profitability, customer insights and customer loyalty.
Our last blog talked about the psychology of impulse buying. There are several reasons people buy on impulse beyond actually “needing” a product. Accordingly, retailers leverage this knowledge by creating and stocking attractive merchandising displays at the counter or the checkout line. The merchandise often consists of low-cost but...
Wednesday, February 14, 2018
The following is the first in a series of blog posts about impulse purchasing and how to leverage Gilbarco Veeder-Root’s Impulse countertop merchandising system to increase c-store retail sales, profitability, customer insights and customer loyalty.
Let’s start with some basics that help us to understand consumers. Retailers of all kinds have understood the phenomena of impulse purchasing for decades. It’s why checkout lines or counters are stuffed with inexpensive, but often high-margin items like candy, gum, beverages, as well as other goods like lighters, tobacco products, tape...