“Think Beyond the Deadline”: 5 Tips for Retailers Navigating the New EMV Deadline

In the wake of the latest EMV deadline delay, the views of industry analysts are lining up.

The latest one echoes Chris Whitley, VP of Sales and Marketing: the pressure is still on.

Beyond tips or advice, retailers might also need consider the following warnings as well. Read the full article from CS News here.

We pulled some highlights:

1. Consider the Costs

“Based on recent reports from retailers, some major card processors are considering charging retainer fees of up to $50,000 to cover expected fraud liability for operators that do not upgrade by the deadline.”

2. Don’t Count on Additional Deadline Shifts

“Regardless of the final deadline date, retailers have a lot of progress to make and an inevitably limited timeframe. Proceeding promptly is the best course of action.”

3. Start Now

“Whether or not an operator expects to be ready by the current deadline, getting plans in motion now will save hassle and money in the long run.”

4. Turn to Experts for Help

Gilbarco has “created a certification to support their specific EMV programs, designating managed network services providers (MNSPs) that are familiar with deploying and servicing their EMV compliant hardware and software.”

5. Think Beyond the Deadline

“While meeting the EMV transition deadline may feel like a sprint to the finish line, upgrading POS security is just one aspect of network transformation that can help petroleum retailers thrive. View EMV transition as a beginning, not an end.”

The new outdoor EMV deadline will be April 17, 2021. If you haven’t begun your outdoor EMV upgrade, we strongly suggest contacting your local Gilbarco distributor as soon as possible.

You can find more information with our Quick EMV Migration Guide.