As a convenience store retailer, you’re always looking for new ways to attract customers and increase revenue. One way to do this is by adding diesel exhaust fluid (DEF) to your forecourt dispensers. DEF is a critical component in the operation of modern diesel engines and is used to reduce emissions.
Here are five reasons why convenience store retailers should consider adding DEF to their forecourt dispensers with diesel:
Increased demand: DEF is becoming increasingly popular as more and more vehicles on the road are equipped with diesel engines that require it. By adding DEF to their forecourt dispensers, convenience store retailers can tap into this growing market and attract customers who need to purchase DEF.
Competitive advantage: Not all convenience stores offer DEF, so those that do can differentiate themselves from their competitors and attract customers who are looking for a convenient and reliable source of DEF.
Improved customer service: By offering DEF, convenience store retailers can provide a valuable service to their customers and improve their overall customer experience. Automakers are standardizing the location of DEF fuel necks closer to the diesel fuel neck, making it more convenient to fill both tanks without moving the vehicle to a new fueling position. Additionally, refilling DEF directly from a dispenser is far more convenient than forcing customer to find the jug of DEF inside the store and waiting in line to buy it.
Increased revenue: Adding DEF to forecourt dispensers can help increase revenue for convenience store retailers by allowing the retailer to buy DEF in bulk at a cheaper cost than pallets of jugs.
Encore 700 S supports DEF: The industry-leading Encore 700 S fuel dispenser now supports DEF so retailers can easily add DEF to their existing forecourts with retrofit kits.
The Bottom Line
Adding DEF to forecourt dispensers can provide convenience store retailers with a competitive advantage, increased revenue and improved customer service. With the Encore 700 S now supporting DEF, it has never been easier for retailers to add this product to their forecourt dispensers.
Ready to learn how to take advantage of DEF? Contact your local Gilbarco Veeder-Root distributor today.