150 Years of Fuelling Expertise

Heritage That Proves Reliability

In a market where promises are made every day, trust is earned over decades.  

For over 150 years, Gilbarco Veeder-Root has been at the heart of fuelling. From the earliest mechanical pumps to today’s most advanced forecourt systems, we have been trusted by operators across Europe to deliver reliability, compliance, and confidence. 

This heritage is more than a story of the past. It drives foresight. Each era of innovation in fuelling has been shaped by our systems, our engineering, and our ability to meet challenges long before they became mainstream. Heritage is not a static badge. It is living proof that when operators partner with Gilbarco Veeder-Root, they choose a brand that adapts, evolves and leads. 

Innovation That Matters Today

Heritage builds trust, but operators need proof in the present. That proof is found in the technologies deployed across Europe’s forecourts today.

Leading supermarket chains, global oil companies, and independent forecourt operators across Europe rely on our fuel dispensers, SKk700-II, Horizon-II and Frontier EU, to deliver an exceptional customer experience. Backed by decades of engineering expertise, our dispensers are recognised for their durability, pinpoint accuracy, and operational reliability. With over 1 million customisation options available, they offer unmatched flexibility, empowering retailers to maximise value from every square metre of forecourt space. 

Connectivity has always been at the core of our innovation. With native integration to DOMS forecourt controllers, our dispensers become part of a fully connected ecosystem, enabling seamless communication between payment terminals, tank gauges, car wash systems, and other forecourt devices. This ensures coordinated operations and real-time data exchange across the site. When paired with Insite360 Uptime, our cloud-based monitoring and analytics platform, operators gain complete visibility into dispenser performance, receive proactive alerts and benefit from predictive maintenance tools. This powerful combination drives maximum uptime, simplifies maintenance, and helps protect revenue.

Payments and multimedia take the experience further. Every secure transaction is an opportunity to create loyalty, drive retail sales, and improve customer engagement. By embedding PCI-DSS and EMV compliance alongside integrated POS, we enable operators to secure their network while growing their margin. 

This is innovation that is not speculative. It is practical, deployed and measurable.  

Heritage and Innovation: Partners, Not Opposites

Too often, heritage and innovation are presented as opposites. One belongs to the past, while the other claims to own the future. Gilbarco Veeder-Root proves that they are strongest when they work together. 

Our 150 years of heritage provide the credibility that makes our innovations meaningful, and our innovations prove that heritage is not about looking back but about being ready for what’s next. 

For operators, this balance delivers the assurance that systems are not experimental. They are tested, proven and supported by a partner with a long track record in the market. 

Preparing for Tomorrow with Confidence

Looking ahead, operators face questions about the role of EV, the tightening of compliance regulations, and the need to protect profitability in increasingly competitive environments. 

Fuel remains the core revenue engine, and while EV readiness is important, it should reassure operators rather than distract them. At Gilbarco Veeder-Root, EV is integrated as a natural extension of our forecourt ecosystem. It complements fuelling rather than replaces it. 

By preparing operators for both today’s demands and tomorrow’s opportunities, we ensure forecourts can move into the next decade with confidence. Heritage provides trust. Innovation provides adaptability. Together, they create the resilience operators need. 

Why 150 Years Matters in 2026

By 2026, operators who rely on fragmented suppliers will face increased complexity, higher costs, and greater compliance risks. 

Those who choose Gilbarco Veeder-Root benefit from a partner with heritage that proves trust, systems that deliver measurable performance today, and foresight that ensures tomorrow is not a risk but an opportunity. 

150 years matter because it is not about the past. It is about certainty for the future. 

Heritage without innovation is nostalgia. Innovation without heritage is speculation. Gilbarco Veeder-Root offers both. 

With 150 years of fuelling expertise, proven systems like the SK700-II and Insite360, and EV-ready reassurance, we are the expert partner that operators can trust to deliver compliance, profitability, and confidence in every litre and transaction. 

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