It’s no secret: fuel buyers generally purchase from their local site, often choosing a forecourt for the convenience alone. However, when several sites are close to home, or on the route to work, a surprising number of other factors come into play, and price isn’t always one of them. Research carried out by Gilbarco Veeder-Root found that customers rank the following as being most important in their decision making process:
- A modern look
Consider replacing your fuel dispensers
Gilbarco Veeder-Root install new fuel pumps and dispensers every week, giving forecourts that much needed face-lift. The process needn’t be a hassle or hugely disruptive to your business. We manage the whole project from start to finish, from installing the pipework, to reinstating the islands, and connecting the new fuel dispensers. We ensure everything goes as smoothly and quickly as possible, because at Gilbarco Veeder-Root, we understand that every minute of downtime is costly for a busy forecourt.
Pictured below are Gilbarco Veeder Root’s Highline dispensers, a testimony to quality, some lasting more than 20 years. But even though functioning as they should, looking old and tired could see some customers swerving this forecourt.
It all starts with good groundwork
Whilst the process of replacing fuel pumps and dispensers manifests itself visibly on the surface, it’s the pipework that lays the foundations for every sound installation.
As with many modern dispensers, Gilbarco Veeder-Root’s popular SK700 has a very specific footprint designed to take up as little space as possible, to allow more room for vehicles on the forecourt. This means that the pipework has to be precisely installed by our expert engineers to accommodate the neat installation.
First impressions count
Besides offering a complete dispensing solution, the SK700-II has been designed to combine modern looks with state-of-the-art electronics and unrivalled security, to give your forecourt the edge and visual appeal for passing customers. When combined with an integrated Applause Europe, Gilbarco Veeder-Root’s multimedia screen solution, you can deliver both transaction information and rich media content on one screen, at the pump, for a seamless customer experience.