Drive Customer Engagement & Forecourt Revenue with Applause Multimedia
How Applause Multimedia Adds Value to Your Forecourt
Forecourts today face increasing competition and shifting customer expectations. Convenience alone is no longer enough - engaging experiences at the pump can influence customer behaviour, increase store visits, and boost revenue. Applause Multimedia provides an interactive, real-time way to connect with drivers while they refuel, maximising every transaction.
Key Features of Applause Multimedia
- Full-motion video and audio: Deliver engaging promotions and announcements directly at the dispenser, creating an immersive customer experience.
- Dynamic content triggers: Tailor messages for idle moments, fuelling, and end-of-fuelling, ensuring relevant content at every stage.
- Flexible installation options: Available as factory-fit or retrofit for Horizon-II and SK700-II dispensers, making upgrades simple.
- Independent operation: Works without a POS system, giving forecourts flexibility in content management.
- Easy content updates: Refresh promotions quickly via USB, network connection, or dLAN.
- Built for varying weather conditions: Operates in temperatures from -20°C to +55°C, with an optional -40°C version available for extreme climates.
Technical Specifications
Applause Multimedia comes in a 15” screen for Horizon-II and SK700-II dispensers, and 15” or 19” for SK700-II dispensers, with content easily managed across sites for consistent messaging and rapid updates.
15” Screen (Standard):
- Resolution: 1024x768 (XGA)
- Video reproduction area: 928x522
- Playlist capacity: 4GB
- Video format: MP4
- Image format: JPEG/JPG
- Available for Horizon-II and SK700-II dispensers
19” Screen (Optional Upgrade):
- Resolution: 1280x1024 (SXGA)
- Video reproduction area: 1184x778
- Playlist capacity: 4GB
- Video format: MP4
- Image format: JPEG/JPG
- Available for SK700-II dispenser
Real-World Use Cases
1. Upselling and Cross-Promotions
Forecourts can display targeted promotions for high-margin products like car washes, snacks, or beverages, encouraging customers to make additional purchases while refuelling
2. Brand Reinforcement
Consistent branding through video and audio content helps reinforce brand identity, making the forecourt experience more memorable and fostering customer loyalty.
3. Seasonal Campaigns
Seasonal promotions can be easily updated to reflect current offers, keeping the content fresh and relevant to customers.
Getting Started with Applause Multimedia
Implementing Applause Multimedia is straightforward. Forecourts can choose between factory-fit or retrofit options, enabling a smooth rollout while immediately benefiting from enhanced engagement and potential revenue growth.
Maximise forecourt revenue and turn pitstops into opportunities with Europe’s Expert.
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